Brand Tone

Direct, practical, and helpful; focuses on efficiency and simplicity.

Brand Values

• •Order & Decluttering
• •Efficiency
• •Convenience
• •Practicality
• •Sustainability (emerging)

Best Practices

• •Always highlight convenience and efficiency in decluttering.
• •Emphasize the 'Less Clutter with Less Waste' mantra in product descriptions, especially for sustainable items.
• •Use direct and clear language, avoiding overly flowery or complex sentences.
• •Showcase the practical benefits of products in organizing and simplifying spaces.
• •Maintain a friendly and accessible tone, reflecting their openness to customer communication.

Social Perception

Seen as a practical and reliable brand that offers solutions for decluttering and organizing spaces, with an emerging focus on sustainability and waste reduction.

Copy Examples

• •Making your home neat and tidy.
• •Solve your messy kitchen sink.
• •Less Clutter with Less Waste.
• •Organize your space with our innovative solutions.
• •Simplify your life, one product at a time.