Brand Tone

Sophisticated, evocative, luxurious, sensory-driven, cultured, romantic, polished, and assured.

Brand Values

• •Quality & Expertise
• •Sensory Experience
• •Sophistication & Elegance
• •Inspiration & Storytelling
• •Accessible Luxury

Best Practices

• •Lead with Story, Not Specs: Always frame the product within its inspirational narrative. Instead of saying "A floral scent," say "Inspired by the manicured gardens on the banks of Lake Como." This elevates the product from a commodity to an experience.
• •Use Evocative Adjectives: Employ a consistent lexicon of sophisticated and sensory words. Terms like "opulent," "sun-drenched," "delicate," "rich," "enveloping," and "tranquil" reinforce the brand's luxurious identity.
• •Maintain Visual & Tonal Harmony: Ensure that the tone of the copy always matches the clean, minimalist, and elegant aesthetic of the visuals. A beautiful image paired with overly casual or salesy text creates dissonance.
• •Speak to the "Why," Not Just the "What": The customer isn't just buying a diffuser; they are buying a feeling of tranquility, a memory of a vacation, or a sense of sophistication. The copy should focus on this emotional outcome.
• •Educate with Elegance: When explaining product features (e.g., handcrafted jewelry, French oils), do so in a way that reinforces value and expertise. For instance, "Our scents are composed with fine perfume oils imported from Grasse, the world's fragrance capital, ensuring a complex and long-lasting experience."

Social Perception

Perceived as a high-quality, luxury provider of fine home fragrances; customers appreciate the quality and uniqueness of scents; no significant negative feedback; seen as a credible and sophisticated South African brand.

Copy Examples

• •Silence the world and find your sanctuary. The Oud Lounge is more than a scent; it’s a quiet moment, the comfort of a leather armchair, and the warmth of smooth Napoleon Brandy. Evoke tranquility in your space. #NeapolisHome #TheOudLounge #SensoryLiving
• •Timeless Adornment. Introducing our new collection of handcrafted jewellery, designed for the modern woman. Each piece is an echo of the elegance and sophistication at the heart of Neapolis. Discover understated luxury.
• •Step into a sun-drenched garden in Provence. Our Potager candle captures the crisp, green notes of fresh basil, mint, and ripe tomato leaf, mingling with the earthy scent of petrichor after a summer rain. Nurture your home with the fragrance of nature's abundance.
• •Your home should tell a story. At Neapolis, we curate fragrances that turn spaces into experiences. Inspired by timeless literature and crafted with oils from the fields of France, each scent is a new chapter waiting to unfold. Discover the narrative of your home.
• •A gentle mist is all it takes to transport you to the blissful spring gardens of Lake Como. Delicate notes of iris and violet float on a warm vanilla breeze, creating an atmosphere of pure, opulent romance. Instantly refresh your surroundings with a touch of lakeside elegance.