Brand Tone

Helpful and Solution-Oriented, Innovative and Tech-Forward, Customer-Centric and Approachable, Reassuring and Trustworthy

Brand Values

• •Innovation: Neakasa is committed to innovation. We improve the quality of life for people by making cleaning easier with products that incorporate cutting-edge technology and sophisticated design.
• •Customer-Centricity: We prioritize customer-centricity and solve customer problems through various approaches. We aim not only to meet customer expectations but to exceed them.
• •Quality of Life Improvement: Their mission is to improve people's quality of life with products incorporating cutting-edge technology. They aim to shorten cleaning time so people can enjoy a more comfortable life.
• •Ease and Convenience: The products are designed to make cleaning tasks easier and less time-consuming, evident in features like automaticゴミ収集 (automatic dust collection) in robot vacuums and mess-free grooming with pet clippers.
• •Pet Well-being: For their pet products, there's an underlying value of caring for pets' comfort and health, such as designing products that are relatively quiet or easy for pets to get used to.

Best Practices

• •Focus on Benefits, Not Just Features: While highlighting innovative technology (features), always translate these into tangible benefits for the customer – saving time, reducing stress, creating a healthier environment, making pet care easier.
• •Emphasize Solutions and Problem-Solving: Frame copy around the problems Neakasa products solve (e.g., "Tired of pet hair everywhere?" "Dreading litter box duty?"). Position the brand as a helpful partner.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless explaining a specific innovative aspect, and even then, clarify its benefit. The tone should be intelligent but approachable and easy to understand for a broad audience.
• •Maintain a Positive and Reassuring Voice: Instill confidence in the products' quality and effectiveness. Highlight warranties, customer support, and positive user experiences to build trust. Use words that convey ease, comfort, and happiness.
• •Incorporate Customer-Centric Language: Address the customer directly using "you" and "your." Show empathy for their needs and challenges. Actively solicit and feature customer feedback and stories where appropriate to reinforce community and trust.

Social Perception

Positive for Product Performance, Good Value for Money (Cost Performance), Responsive Customer Service, Concerns about Noise and Size for Some, Growing Brand Recognition, Generally Reliable

Copy Examples

• •Headline (Robot Vacuum): Reclaim Your Time. Embrace a Cleaner Home. Neakasa N3: Intelligent cleaning, effortless living. Body: Tired of daily vacuuming? Let the Neakasa N3 robot vacuum, with its powerful 4000Pa suction and smart LiDAR mapping, handle the chores. Enjoy spotless floors and more moments for what you love. Innovation for a truly clean home.
• •Headline (Pet Grooming Kit): Stress-Free Grooming, Happy Pets. Neakasa P2 Pro: The quiet, no-mess solution for a perfectly groomed companion. Body: Make grooming a breeze for you and your furry friend. The Neakasa P2 Pro’s innovative vacuum system captures 99% of trimmed hair, while its low-noise design keeps pets calm. Give your pet the gentle, professional-style grooming they deserve, right at home.
• •Headline (Automatic Cat Litter Box): Fresh Home, Happy Cat. Effortless Clean with Neakasa M1. Body: Say goodbye to daily scooping and hello to a consistently clean litter box with the Neakasa M1. Its automatic cleaning and odor-sealing technology ensure a fresh environment for your cat and your home. Smart tech for happier pets and even happier owners.
• •Social Media Post (General): At Neakasa, we believe a clean home is a happy home. That’s why we innovate tirelessly to bring you smart cleaning solutions that simplify your life and care for your pets. What cleaning challenge can we help you solve today? #Neakasa #SmartCleaning #PetCare #InnovationForLife
• •Email Subject Line (Promotion): ✨ Discover a New Level of Clean with Neakasa + Special Offer! Body (Snippet): Hello [Customer Name], imagine less time cleaning and more time enjoying your home and your pets. Neakasa’s range of smart robot vacuums and pet grooming appliances are designed with your convenience and your pet's comfort in mind. Explore our latest innovations and enjoy [Discount/Offer] on your first order!