Brand Tone

Neutral, informative, and adaptable, focusing on clarity and trustworthiness due to the limited brand recognition.

Brand Values

• •Reliability
• •Quality
• •Customer Satisfaction
• •Value
• •Convenience

Best Practices

• •Clearly define the brand's target audience to tailor the tone effectively.
• •Develop a style guide that documents the brand's voice, including vocabulary, sentence structure, and punctuation preferences.
• •Train all content creators on the brand's voice and style guide to ensure consistency across all channels.
• •Regularly audit content to ensure it aligns with the defined brand tone and values.
• •Actively solicit and incorporate customer feedback to refine the brand's tone and messaging.

Social Perception

Aims to build a perception of reliability and value, focusing on trust and customer satisfaction since brand awareness is low.

Copy Examples

• •Explore our wide range of smart home devices designed to enhance your daily life.
• •Discover high-quality pet supplies to keep your furry friends happy and healthy.
• •At HIA, we are committed to providing reliable products and excellent customer service.
• •Browse our collection and find the perfect items for your needs.
• •Registered in Ireland, Hia Store Ltd offers a diverse selection of products for your convenience.