Brand Tone

professional, educational, and aspirational

Brand Values

• •Professionalism and Excellence
• •Education and Empowerment
• •Quality and Efficacy
• •Passion for Beauty
• •Hygiene and Care

Best Practices

• •Use an Authoritative and Aspirational Voice: Employ confident and sophisticated language. Words like "master," "elevate," "perfect," and "professional" align with the brand's positioning.
• •Focus on the "Why" Behind the Service/Product: Don't just sell a makeup application; sell confidence. Don't just sell a brush cleaner; sell professionalism, hygiene, and the longevity of an artist's tools.
• •Emphasize Education and Expertise: Regularly reference the founder's experience and the educational foundation of the brand. This builds trust and reinforces its status as an industry leader.
• •Showcase, Don't Just Tell: Use client testimonials and high-quality before-and-after images with captions that highlight the techniques used and the results achieved. Let the positive reviews speak for themselves.
• •Maintain Visual and Textual Cohesion: Ensure that the polished, clean aesthetic of the brand's photos and studio is reflected in the copy. The text should be as clean, precise, and professional as the makeup looks presented.

Social Perception

NDG Makeup is perceived as a reputable and high-end beauty studio and academy. Customers view it as a reliable destination for achieving a flawless, professional makeup look for important events. The brand and its founder, Nika Doria, are seen as experts in the field. Among fellow artists and students, it is likely perceived as an aspirational brand that provides quality education and tools necessary for a successful career. The high volume of positive reviews solidifies its public image as a trusted and skilled service provider.

Copy Examples

• •Elevate your artistry. Our Advanced Makeup Masterclass is designed for the artist who is ready to move beyond the fundamentals and master the techniques that define a professional career. Refine your skills, build your portfolio, and turn your passion into your profession.
• •Your wedding day look, perfected. At NDG Makeup, we believe bridal beauty should be timeless, elegant, and uniquely you. Trust our expert artists to create a flawless, long-lasting look that lets your natural beauty shine through on your most memorable day.
• •(Image/Video of the product in action) The secret to a seamless blend is a pristine tool. Our new Brush & Blender Soap is engineered to melt away stubborn pigment and oils, restoring your most-loved tools to perfect condition. Because true artistry starts with a clean slate.
• •For moments that matter, trust a professional touch. Whether it's a gala, a graduation, or a special night out, the artists at NDG Makeup Studio are here to create your perfect look. Book your appointment and experience the art of professional makeup.
• •NDG Makeup: Where Passion Meets Profession.