Brand Tone

Creative & Expressive, Passionate & Personal

Brand Values

• •Creativity & Artistry
• •Self-Expression
• •Uniqueness
• •Passion
• •Sustainability

Best Practices

• •Focus on visual appeal: Highlight the unique and artistic designs of the apparel.
• •Emphasize self-expression: Encourage customers to showcase their individuality through fashion.
• •Share the brand's story: Weave in the passion behind the brand and the personal journey of the founders.
• •Promote sustainability: Highlight the use of print-on-demand to reduce waste and promote eco-friendly practices.
• •Use emotional connection: Highlight feelings of self-expression, uniqueness, and connection to art

Social Perception

Positive (among direct customers). Emerging Brand.

Copy Examples

• •Clothing that speaks your art!
• •Art-Crafted Sweatshirts: Wearable art for self-expression.
• •Discover unique designs that tell your story.
• •Soft, cozy, and uniquely you.
• •Express yourself with our exclusive Astrology collection.