Brand Tone

Empowering, Community-Oriented, Proud & Celebratory, Purpose-Driven, Approachable & Service-Oriented, Stylish & Fashion-Conscious

Brand Values

• •Empowerment of African American Women
• •Solidarity & Unity
• •Heritage & Legacy
• •Service & Advocacy
• •Quality & Excellence
• •Fashion with Purpose

Best Practices

• •Emphasize "Empowerment" and "Solidarity": Consistently use language that reflects the core mission of NCNW. Words like "empower," "strength," "unity," "legacy," "advocacy," and "community" should be woven into product descriptions, social media posts, and email marketing.
• •Celebrate Heritage and Pride: Regularly connect the merchandise to the rich history and esteemed figures of the NCNW, especially Dr. Mary McLeod Bethune. Highlight the significance of wearing NCNW items as a badge of honor and commitment.
• •Maintain a Respectful and Uplifting Tone: The communication should always be positive, respectful, and inspiring, reflecting the dignity and purpose of the NCNW. Avoid overly casual or flippant language.
• •Focus on Quality and Purpose: Stress that these are official, high-quality items that not only look good but also serve a greater purpose by supporting the NCNW's initiatives and social causes.
• •Engage the Community: Use inclusive language ("our community," "our shared mission," "join us"). Encourage user-generated content by asking customers to share photos wearing their NCNW gear, fostering a sense of belonging and collective pride.

Social Perception

Trusted Vendor, High-Quality Products, Supportive of a Respected Organization, Community Connection, Positive Customer Service

Copy Examples

• •Headline: Wear Your Legacy. Shop NCNW. Body: More than just apparel, it’s a statement of solidarity. Each piece from NCNWShop.com is crafted with quality, empowering you to carry forward the mission of the National Council of Negro Women. Shop now and embody empowerment. Call to Action: Discover Your Style of Solidarity
• •Headline: Empowerment is Always in Fashion. Body: Celebrate 90 years of advocacy and achievement with official NCNW merchandise. From timeless pins to stylish apparel, find your perfect expression of pride and purpose. Call to Action: Explore the Collection
• •Headline: Style That Speaks Volumes. Body: Join a sisterhood of strength. Our curated NCNW collection blends fashion with a profound legacy, helping you stand tall in your commitment to community and progress. Every purchase supports our shared mission. Call to Action: Shop with Purpose
• •Headline: More Than Merchandise: It's a Movement. Body: Since 1935, the NCNW has championed the advancement of African American women. Show your pride and support with official gear that gives back. Quality designs for a powerful legacy. Call to Action: Get Your NCNW Gear Today
• •Headline: Carry the Torch. Wear the Pride. Body: Inspired by Dr. Mary McLeod Bethune’s vision? Our NCNWShop.com collection lets you visibly honor the heritage and future of the National Council of Negro Women. High-quality items for our dedicated members and supporters. Call to Action: Find Your NCNW Emblem