Brand Tone

Empowering & Confident, Accessible & Practical, Innovative & Science-Backed, Results-Oriented, Modern & Direct

Brand Values

• •Accessibility: Bringing salon-quality, cutting-edge technology to the home.
• •Efficacy: Providing effective, science-backed solutions that deliver visible, long-lasting results.
• •Empowerment: Helping individuals achieve confidence by enhancing their natural beauty on their own terms.
• •Innovation: Utilizing cutting-edge technology and smart solutions in their products.
• •Inclusivity: Devices "designed for all skin types and tones."

Best Practices

• •Develop a "Voice & Tone" Guide: Document the core characteristics of the brand's voice (e.g., empowering, innovative, accessible, direct) and the desired tone for different contexts (e.g., website copy, social media, customer service). Provide clear do's and don'ts.
• •Prioritize "Benefit to the Customer": Always frame product features in terms of how they empower the user, save them time/money, or help them achieve their desired results (e.g., "look and feel your best," "beauty on your terms").
• •Use Clear, Accessible Language: While the brand is tech-focused, avoid overly technical jargon that could alienate users. Explain the science in a way that is easy to understand and highlights the "smart" but "effortless" nature of the products.
• •Maintain an Empowering and Confident Stance: Copy should instill confidence in the customer, both in the products and in their own ability to achieve their beauty goals using them. Avoid language that preys on insecurities.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email marketing, or packaging, the brand's voice and core messages about accessibility, efficacy, and empowerment through innovation should be consistently reflected. Regularly audit content to ensure alignment.

Social Perception

A modern, tech-savvy beauty brand that leverages social proof. A provider of high-quality, effective at-home beauty solutions that are a practical alternative to expensive clinic treatments. A positive perception among its users.

Copy Examples

• •Headline (for a new device): "Unlock Your Radiance. Salon Tech, Home Confidence. Revelle Beauty Co."
• •Social Media Post (promoting lash serum): "Tired of extensions? Get naturally longer-looking lashes that are all yours. Our TikTok-famous serum delivers real results, real fast. Science-backed, confidence-boosting. #RevelleGlowUp #LashGoals"
• •Email Subject Line (for a sale): "Effortless Beauty Starts Now: Get 20% Off Revelle's Smart Skincare Tech!"
• •Product Description Snippet (for an anti-aging device): "Reclaim your youthful glow. Revelle’s [Device Name] uses cutting-edge [Technology Name] to visibly reduce fine lines and firm skin, all from the comfort of your home. Beauty on your terms, backed by science."
• •"Our Philosophy" Website Blurb: "At Revelle Beauty Co., we believe game-changing beauty shouldn't be a secret or a luxury. We bring proven technology and smart solutions right to your fingertips. Effective. Accessible. Empowering. That's the Revelle promise."