Brand Tone

Natural & Conscious, friendly, passionate, educational, inspiring, and focused on well-being.

Brand Values

• •Quality & Craftsmanship
• •Health & Wellness
• •Natural & Organic
• •Swissness & Locality
• •Sustainability

Best Practices

• •Lead with Values: Always anchor your message in one of nÿcha's core values (Quality, Health, Natural, Local, Sustainability). Whether it’s a short tweet or a long blog post, the copy should reflect the brand's fundamental principles.
• •Use Sensory and Evocative Language: Describe the experience of drinking nÿcha, not just the product. Use words that appeal to taste, smell, and feeling—like "zesty," "aromatic," "crisp," "invigorating," and "smooth." This creates a more premium and engaging narrative.
• •Maintain a Passionate and Authentic Voice: Write as if you are the founder, sharing a passion project. Use words like "love," "passion," and "dedicated." The story of the brand is a key asset; weave it into the copy to build a personal connection with the audience.
• •Educate Gently: Inform the audience about the benefits of kombucha and the quality of your ingredients without being preachy or overly scientific. Frame it as sharing a wonderful discovery. Phrases like "Did you know...?" or "The magic of fermentation" work well.
• •Connect Product to Lifestyle: Position nÿcha not just as a drink, but as an integral part of a conscious, healthy, and active lifestyle. The copy should consistently associate the brand with activities like yoga, hiking, creative work, and social gatherings (as a sophisticated non-alcoholic option).

Social Perception

The public and customer perception of nÿcha is overwhelmingly positive. It is viewed as a premium, high-quality kombucha brand that delivers on its promises. Customers and critics describe it as not too sweet, really tasty, and refreshing, with well-balanced and sophisticated flavor profiles. It is perceived as authentic and trustworthy due to transparent communication and the founder's story, with success on 'Die Höhle der Löwen Schweiz' boosting its credibility and positioning it as a rising star in the Swiss beverage market.

Copy Examples

• •Find Your Flow. Elevate your daily ritual. nÿcha is more than a drink; it's a moment of pure, natural goodness to reset your body and soul. Brewed slowly in the heart of Switzerland with 100% organic ingredients. #nycha #Kombucha #SlowBeverage #MindfulLiving #SwissMade
• •The Art of Fermentation. The Taste of Switzerland. Tired of sugary sodas? Discover nÿcha, the premium kombucha brewed with love. We use only the finest organic Darjeeling tea and local Swiss fruits to create a refreshingly complex, healthy beverage. Low in sugar, rich in benefits. Click to find your nearest store! #DrinkWithBenefits #OrganicKombucha #nÿcha
• •Good for your gut. Great for your soul. Experience the difference of slowly fermented, handcrafted kombucha. Made with fair-trade, organic ingredients.
• •Your Refreshing Moment Awaits. Ask for a nÿcha! The perfect non-alcoholic aperitif, post-workout boost, or simply a delicious, healthy treat. Handcrafted in Switzerland.
• •Instagram Story Series: The power behind our punch. We use only fresh, organic ginger for that perfect spicy kick. Sourced from the Swiss Alps, our herbal blend is pure invigoration in a bottle. Real ingredients, real flavor. That's the nÿcha promise.