Brand Tone

Empowering, Authentic, Transformative/Reimagined, Bold/Daring, and Lifestyle-oriented

Brand Values

• •Authenticity: Encouraging women to be true to themselves.
• •Empowerment: Helping women feel powerful.
• •Self-discovery/Growth: Referenced by the "period of pause and self-discovery" and "rebirth."
• •Individuality/Unique Style: Implied by "authentic" and "dare to be who they really are," and "exclusive and timeless style."
• •Elegance and Attitude: The collections aim to combine these.

Best Practices

• •Speak to Empowerment and Authenticity: Frame product benefits around how they help the customer express her true self and feel more powerful, rather than just focusing on aesthetics.
• •Tell Stories of Transformation: Use the brand's own story of "rebirth" as a metaphor for the customer's journey of self-discovery and growth.
• •Highlight Individuality: Emphasize how the accessories allow customers to express their unique style and personality.
• •Reinforce the Lifestyle Aspect: Connect the accessories to a broader lifestyle of self-expression and empowerment.
• •Use Bold and Daring Language: Reflect the "Ouse" (Dare) spirit in the copywriting.

Social Perception

A movement that champions authenticity and female empowerment through its accessories.

Copy Examples

• •Ouse Ser (Dare to Be) is more than a motto, it is a lifestyle.
• •Relicário Para Sempre em mim (Locket Forever in me)
• •Colar Gravatinha Volta Ao Mundo (Around the World Tie Necklace)
• •Be Authentically You.
• •invites women to be authentic, powerful, dare to be who they really are, reflecting our rebirth and a new identity.