Brand Tone

Youthful and Trendy, Informal and Approachable, Convenience-Oriented, Problem/Solution Focused

Brand Values

• •Variety and Convenience
• •Accessibility
• •Modernity/Trendiness
• •Practical Solutions

Best Practices

• •Understand the "Zoomer" Persona (Brazilian Context): Deeply understand Gen Z in Brazil – their slang, humor, aspirations, and online behavior.
• •Use Portuguese language nuances to create engaging copy.
• •Highlight product benefits that resonate with the target audience (convenience, problem-solving, trendiness).
• •Incorporate visuals (images/videos) that reflect a youthful and modern aesthetic.
• •Be Authentic and Transparent: Gen Z values authenticity.

Social Perception

A trendy and reliable e-commerce platform that offers convenient solutions and caters to the needs and preferences of the Brazilian Gen Z.

Copy Examples

• •Vem com a gente! Frete GRÁTIS para todo o Brasil!
• •Achou o que você precisava! Produtos incríveis para o seu dia a dia.
• •Seu problema resolvido em um clique! Confira nossas ofertas.
• •As últimas tendências, direto para você! #ZoomerBR #GenZ
• •Facilidade e variedade em um só lugar! Explore nosso catálogo.