Brand Tone

Serene, spiritual, artisanal, and ethical. It should feel personal, caring, and focused on beauty and well-being.

Brand Values

• •Spirituality
• •Craftsmanship
• •Ethical sourcing
• •Positive impact
• •Natural beauty
• •Well-being

Best Practices

• •Use evocative language related to nature, spirituality, and craftsmanship.
• •Highlight the positive impact of purchases, emphasizing support for good causes.
• •Maintain a personal and caring tone, reflecting the handmade nature of the jewelry.
• •Incorporate details about the unique properties and origins of the crystals.
• •Use visuals and language that evoke a sense of calm, beauty, and well-being.

Social Perception

Aria L'Atelier wants to be seen as an ethical and mindful brand that offers beautiful, handcrafted jewelry with a positive impact. Customers perceive the brand as offering beautiful, high-quality pieces with fast shipping and thoughtful inclusions, while also supporting good causes.

Copy Examples

• •"Each piece is lovingly handcrafted in our Florida studio with ethically sourced crystals."
• •"Discover the unique energy of our Amethyst collection, known for its calming and protective properties."
• •"With every purchase, you're supporting sustainable practices and empowering artisans."
• •"Our jewelry is more than just adornment; it's a reminder to connect with your inner peace and embrace your unique journey."
• •"Experience the magic of natural crystals, carefully selected for their beauty and positive energy."