Brand Tone

Technical & Performance-Oriented, Value-Driven, Enthusiast-Focused/Community-Oriented, Innovative/Game-Changing

Brand Values

• •Enhanced Angling Experience
• •Innovation & Technology
• •Value/Affordability
• •Quality & Durability
• •Integration & Compatibility

Best Practices

• •Focus on the "Why": Always tie product features back to the core benefit for the angler – seeing more, understanding underwater environments better, and ultimately catching more fish. Explain *why* a bigger screen matters for specific sonar technologies like LiveScope.
• •Emphasize Value and Smart Investment: Consistently highlight the cost-effectiveness of choosing an NBTmarine display as an upgrade to an existing Garmin system, rather than a full replacement or multiple unit purchases.
• •Use Technical but Accessible Language: While the products are technical, ensure the copy is understandable to a keen angler who may not be an electronics engineer. Explain compatibility and features clearly.
• •Leverage User Success & Endorsements: Incorporate testimonials, references to pro anglers using the gear (where appropriate and factual), and the idea of joining a community of satisfied, tech-savvy fishermen.
• •Maintain a Confident, Performance-Driven Voice: The copy should exude confidence in the product's ability to enhance fishing performance. Use strong verbs and highlight the quality and innovative aspects of the displays.

Social Perception

Positive for Big Screen Enthusiasts, Seen as a Cost-Effective Upgrade, Innovative Solution, Some Skepticism/Questions, Praised for Clarity and Detail.

Copy Examples

• •Headline: Stop Squinting, Start Seeing. NBTmarine: Your Garmin, Magnified. Body: Unleash the full power of your Garmin sonar with an NBTmarine display. Our 16", 18", and 22" MFDs deliver crystal-clear, massive views, so you never miss a detail. More screen, more fish, more value. Upgrade your vision today.
• •Headline: The Big Picture for Serious Anglers. Cost-Effective Clarity with NBTmarine. Body: Why pay for multiple small screens? NBTmarine offers expansive, high-definition displays that seamlessly integrate with your Garmin system. See LiveScope like never before and gain the competitive edge without breaking the bank.
• •Headline: NBTmarine: It’s Not Just a Bigger Screen, It’s a Better Fishing Experience. Body: Experience your Garmin's data on a grand scale. Our rugged, marine-grade displays offer unparalleled detail and an immersive view, transforming how you target fish. Easy plug-and-play with compatible Garmin units.
• •Headline: Dominate the Water with NBTmarine. The Pro’s Choice for a Reason. Body: Join elite anglers who trust NBTmarine for the ultimate sonar view. Our large-format displays enhance every pixel from your Garmin, giving you the clarity and confidence to make every cast count. Affordable innovation for the serious fisherman.
• •Headline: See More. Catch More. Spend Less. That’s the NBTmarine Advantage. Body: Get the giant, high-resolution screen you’ve always wanted, fully compatible with your Garmin setup. NBTmarine displays are built tough for the marine environment and priced to deliver maximum value for dedicated anglers.