Brand Tone

Professional & Knowledgeable, Innovative & Solution-Oriented, Musician-Centric & Supportive, Confident & Quality-Focused

Brand Values

• •Practicality & Efficiency
• •Quality & Durability
• •Modularity & Versatility
• •Ergonomics & Comfort
• •Innovation

Best Practices

• •Speak Musician to Musician: Use terminology and address pain points that are relatable to musicians. Avoid overly corporate jargon. Emphasize solutions to their specific challenges.
• •Highlight Quality and Durability: Consistently mention the robust materials (steel) and the product's stability, reinforcing the value of a long-lasting investment.
• •Emphasize Modularity and Versatility: Showcase how the Oneboard can be customized and used in various musical contexts (stage, studio, practice room, for different instruments or even by creators/technicians).
• •Maintain a Confident, Solution-Oriented Voice: Position the Oneboard as the definitive answer to organizational challenges, born from real-world experience and designed for peak performance.
• •Incorporate Social Proof Authentically: Weave in testimonials or endorsements naturally, focusing on the benefits highlighted by fellow musicians rather than just name-dropping. Show, don't just tell, how it helps.

Social Perception

Highly Regarded by Users, Seen as an Innovative Solution, Credible & Authentic, Positive Industry Recognition

Copy Examples

• •Headline: Stop Searching, Start Playing. The NBO Oneboard: Your Stage, Studio, and Sanctuary, Organized. Body: Tired of cluttered setups and misplaced essentials? The NBO Oneboard offers a rock-solid, modular solution to keep your tablet, setlist, drinks, and more within effortless reach. Designed by musicians, for musicians. Perform better, create freely.
• •Headline: Built for the Rigors of the Road. Crafted for Your Creativity. Body: The NBO Oneboard isn’t just another accessory; it’s the command center for your sound. Made from high-grade steel, its versatile, modular design adapts to any setup, ensuring your focus remains on the music, not the mess. Experience the difference quality engineering makes.
• •Headline: Your Gear, Your Rules. Endless Possibilities with NBO Oneboard. Body: Every musician’s setup is unique. That’s why the NBO Oneboard offers unparalleled modularity. From extra extensions to specialized holders, customize your Oneboard to perfectly fit your workflow. Finally, a workspace that adapts to you.
• •Headline: The Smartest Piece of Kit You'll Own. (Besides Your Instrument). Body: Nathan Bonjour, professional drummer, designed the Oneboard to solve the on-stage scramble. Keep everything from your phone to your plectrums secure and instantly accessible. Boost your efficiency and protect your gear. It's the simple, robust solution you've been waiting for.
• •Headline: Focus on Your Performance, Not Your Posture. Body: The NBO Oneboard is ergonomically designed to keep your essential tools at the optimal height and angle. Reduce strain and enhance comfort during long sessions in the studio or on stage. Invest in your performance and your well-being.