Brand Tone

Professional, Reliable, Knowledgeable, Service-Oriented, Enthusiastic (on TikTok)

Brand Values

• •Quality & Authenticity
• •Customer Satisfaction & Support
• •Professionalism & Expertise
• •Efficiency & Reliability
• •Product Diversity & Availability

Best Practices

• •Develop a Tone of Voice Guide: Document the identified brand tone (Professional, Reliable, Knowledgeable, Service-Oriented, Enthusiastic on social media) with clear examples of 'do's and don'ts.' This guide should specify preferred vocabulary (e.g., 'authentic,' 'premium,' 'professional-grade,' 'reliable') and phrases to avoid. Share this with anyone creating content.
• •Prioritize Clarity and Accuracy: Given the professional nature of the products, ensure all copy is clear, concise, and factually accurate. This applies to product descriptions, technical specifications, and shipping information. Avoid jargon where possible, or explain it if necessary for the target audience.
• •Emphasize Benefits and Solutions: Frame copy around how NBM Supply's products and services solve problems or meet the needs of nail professionals (e.g., 'achieve flawless results,' 'save time,' 'increase client satisfaction,' 'ensure long-lasting wear').
• •Maintain Consistency Across Platforms, Adapt for Context: While the core tone should remain consistent (Professional, Reliable), adapt the delivery for different platforms. For example, TikTok copy can be more conversational and visually driven, while website copy remains more formal and detailed. The underlying message of quality and reliability should persist.
• •Regularly Review and Audit Content: Periodically review website copy, product descriptions, social media posts, and customer service communication to ensure they align with the defined brand tone and values. This helps catch any inconsistencies and refine the messaging over time. Use customer feedback and engagement metrics to inform adjustments.

Social Perception

Professional Nail Supplier, Helpful & Informative (to their TikTok audience), Reliable for Product Acquisition, Emerging Online Presence, Internationally-Minded

Copy Examples

• •Headline: Elevate Your Craft: Precision Nail Tools & Premium Supplies. Body: At NBM Supply, we provide dedicated nail professionals with authentic, high-performance products you can trust. From advanced drill machines to luxury gel systems, discover everything you need for flawless results. Fast shipping & warranties standard. Shop now.
• •Headline: Stop Searching, Start Creating. Your Go-To Nail Supply Hub. Body: Why juggle multiple suppliers? NBM Supply offers a comprehensive range of original nail care essentials – from robust base coats to vibrant Luxio colours and durable polygels. Get reliable, swift delivery and dedicate more time to your artistry.
• •Headline: The Professional's Choice for Quality & Performance. Body: Equip your salon with the best. NBM Supply delivers original, warrantied nail equipment and a curated selection of top-tier gel brands. Experience the difference quality materials make to your work and client satisfaction. Order today for fast dispatch.
• •Headline: Unlock Flawless Nails: Expert Products, Reliable Delivery. Body: Achieve stunning, long-lasting nail designs with NBM Supply. We offer professional-grade gels, tools, and accessories, backed by our commitment to quality and 2-4 business day shipping. Your success is our priority.
• •Headline: Beyond the Basics: Specialised Nail Supplies for the Discerning Technician. Body: NBM Supply understands the art and science of perfect nails. That's why we stock a diverse range of innovative products, including specialized builder gels and professional e-files. Source original, high-quality supplies with confidence and dedicated support.