Brand Tone

Expert & Educational, Passionate & Inspiring, Authentic & Personal, Supportive & Empowering, Professional & Quality-Focused, Warm & Approachable

Brand Values

• •Expertise & Mastery
• •Natural Beauty & Hair Health
• •Education & Knowledge Sharing
• •Authenticity & Transparency
• •Personal Growth & Empowerment
• •Quality & Durability
• •Client-Centricity

Best Practices

• •Always Lead with Expertise and Passion: Whether talking to clients or trainees, let your deep knowledge and genuine love for foilayage shine through. Use confident and informative language.
• •Embrace Authenticity – Share the "Why": Connect with your audience by being open and honest. Briefly alluding to your journey or mission (like empowering stylists or creating lasting, healthy results for clients) adds depth.
• •Balance Professionalism with Warmth: Maintain a high standard in describing services and techniques, but infuse your communication with approachability and personal touches (e.g., "Lieve groetjes," "Dear you").
• •Focus on Empowerment and Positive Outcomes: Highlight how your services or training helps individuals achieve their goals – whether it's beautiful, healthy hair for a client or new skills and confidence for a stylist.
• •Be Consistent Across All Platforms: Ensure the language used on the website, Instagram, Facebook, and any training materials reflects the same core values and tone. While the specific message might be tailored (e.g., more visuals on Instagram), the underlying voice should remain consistent.

Social Perception

Highly Skilled Expert, Inspiring Mentor, In Demand, Authentic Professional, Focused on Quality

Copy Examples

• •Headline for a Training Workshop: "Master the Art of Natural Foilayage: Transform Your Skills and Confidence with Nancy Buyens. Learn the techniques that create effortlessly beautiful, low-maintenance color your clients will adore."
• •Instagram Caption for a Before & After: "From faded to fabulous! ✨ Witness the power of personalized foilayage to bring out natural radiance and healthy shine. My passion is crafting color that not only looks stunning but feels authentically *you*. Swipe to see the journey! #NBFoilayage #NaturalBlonde #HairTransformation #ExpertColorist #HealthyHairJourney"
• •About Section Snippet for Website (Training Focus): "It's more than just hair color; it's about empowering you. Drawing from nearly 20 years of experience and my own journey of growth, I’m here to share the foilayage techniques and the mindset shifts that will elevate your artistry and your salon. Let's grow together."
• •Facebook Post Announcing New Client Availability (if applicable in the future): "Exciting news! A few exclusive spots are opening up to experience the NB Foilayage signature natural look. If you're dreaming of sun-kissed, healthy hair that lasts, this is your moment. Let's create something beautiful together. Warmly, Nancy. Learn more & join the waitlist: [link]"
• •Email to Salon Clients Explaining the Service: "Your NB Foilayage experience is a dedicated time for transformation and care. We'll begin with a thorough consultation to ensure your vision comes to life, using only the finest products to protect and enhance your hair's health. Expect a longer, more immersive appointment that results in a beautiful, low-maintenance color designed to last. It's your time to relax, be pampered, and leave feeling radiant."