Brand Tone

inspirational and performance-focused, balanced with an approachable and community-oriented feel; direct and confident.

Brand Values

• •Performance
• •Quality
• •Community
• •Resilience
• •Innovation

Best Practices

• •Always lead with inspiration: Every piece of copy should aim to motivate and empower the audience.
• •Use strong, active language: Words like "conquer," "dominate," and "push" align with the brand's performance-oriented identity.
• •Incorporate user testimonials and stories: This reinforces the community aspect and provides social proof.
• •Maintain a consistent visual identity: The use of high-quality images and videos of athletes in action is crucial.
• •Be authentic and transparent: Clearly communicate the ingredients and benefits of the products, and engage in genuine conversations with the community.

Social Perception

Overwhelmingly positive. Perceived as a reliable and effective provider of sports nutrition, with products praised for tangible benefits (hydration, reduced cramps, faster recovery). Seen as 'for athletes, by athletes,' fostering authenticity and trust through active community engagement.

Copy Examples

• •Push past your limits. Then keep going. Our hydration fuel is designed to keep you performing at your peak, no matter how tough the road gets. #unbeatenperformance #endurance #running
• •Long rides demand superior fuel. Our new energy gel provides sustained energy without the crash, so you can conquer every climb. Taste the difference, feel the performance. #cycling #unbeaten #sportsnutrition
• •Scientifically formulated for rapid recovery. Our blend of essential nutrients helps your muscles repair and rebuild, so you can come back stronger tomorrow. Don't just recover, dominate. #recovery #unbeaten #athlete
• •You are our inspiration. Tag us in your #unbeaten moments for a chance to be featured. Together, we are a community of champions. #unbeatencommunity #motivation #fitness
• •Fuel your ambition. For a limited time, get 15% off your next order and experience the unbeaten difference. Your next personal best is waiting. #unbeaten #specialoffer #performance