Brand Tone

Quality-Conscious, Reassuring, Elegant & Celebratory, Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Comfort & Satisfaction
• •Accessibility
• •Tradition
• •Modern Well-being

Best Practices

• •Clearly communicate the quality of materials and the comfort features of the products.
• •Use reassuring language (e.g., 'premium materials,' 'doctor-approved,' 'orthopedic support,' 'anti-slip sole,' 'perfect fit').
• •Highlight the 'waterproof' feature and its benefits for carefree elegance.
• •Make contact information readily available and be responsive to customer inquiries.
• •Emphasize the blend of tradition and modern well-being in your messaging.

Social Perception

A brand that provides high-quality, comfortable, and elegant traditional Indian ethnic wear, perfect for special occasions and everyday use, with a focus on customer satisfaction and accessibility.

Copy Examples

• •Dance through your special moments with Larawans – where tradition meets modern well-being.
• •Larawans offers stunning, waterproof Punjabi Juttis, ensuring you stay elegant and carefree, come what may.
• •Experience the perfect foot fit with our premium handcrafted Punjabi Juttis, designed for doctor-recommended comfort.
• •Step into elegance with our Phulkari Dupattas, handcrafted with high-quality materials for your special occasions.
• •Enjoy free shipping on all orders of our waterproof Punjabi Juttis and experience the difference of doctor-approved support.