Brand Tone

inspirational, mystical, and feminine

Brand Values

• •Authenticity and Self-Expression
• •Connection to Nature
• •Craftsmanship and Quality
• •Spirituality and Wellness

Best Practices

• •Always connect the jewelry back to a larger narrative —whether it's the founder's inspiration, the stone's origin, or the wearer's personal journey. This elevates the product beyond its physical attributes.
• •Employ words that evoke feelings and imagery related to nature, magic, and spirituality (e.g., "moonlit," "sea-kissed," "whispers," "glow," "energy").
• •Continue using "I" and sharing personal anecdotes, especially on platforms like TikTok. This builds a strong, authentic connection that differentiates the brand.
• •Instead of just describing a necklace as "14K gold-plated with a turquoise stone," frame it as "A piece of the ocean to guide your path, handcrafted in 14K gold plate."
• •While the format may change (e.g., short video vs. static image), the core message of mystical, handcrafted, and inspirational jewelry should remain consistent from the website to every social media post.

Social Perception

The audience on TikTok and Instagram appears engaged with the founder's personal story and the mystical, aspirational lifestyle she promotes. Comments are positive and supportive of the brand's aesthetic. The brand is perceived as a boutique, passion-driven project.

Copy Examples

• •Capture the moonlight. Our handcrafted moonstone ring isn't just an accessory; it's a piece of the cosmos, designed to connect you to your inner magic. Wear your dreams.
• •Every design starts with a feeling—a whisper from the ocean, a dream under the stars. I'm not just making jewelry; I'm crafting a story for the woman you are becoming. ✨ #JewelryWithSoul #DesigningMyLife #HandmadeMagic
• •Jewelry for the Soul. Discover handcrafted pieces infused with the energy of the earth and the magic of the sea. Made with love in Palm Beach.
• •A Little Magic For Your Inbox ✨ | Our New Collection Is Here
• •Find your energy. From the calming whispers of Aquamarine to the protective glow of Turquoise, our gemstone bracelets are a daily reminder of your own power. Handcrafted with intention. Shop the collection now.