Brand Tone

authentic, educational, and nurturing

Brand Values

• •Purity and Simplicity
• •Authenticity and Transparency
• •Health and Wellness
• •Efficacy and Quality
• •Legacy and Purpose

Best Practices

• •Lead with the "Why": Always connect the product to a core value, such as holistic health, self-care, or the importance of natural ingredients.
• •Use Storytelling: Weave the founder's journey and the brand's origin story into the copy where appropriate to reinforce authenticity and purpose.
• •Educate Gently: Inform the audience about the benefits of key ingredients (like sea moss or shea butter) to build trust and demonstrate expertise without being overly technical.
• •Emphasize the "Handcrafted" Element: Use words like "small-batch," "handcrafted," "made with love," and "from our kitchen to you" to highlight the personal touch and quality control.
• •Maintain a Nurturing Voice: Use encouraging, positive, and inclusive language that makes customers feel cared for and understood on their wellness journey.

Social Perception

Nayko Naturals is perceived by the public as a high-quality, trustworthy, Black-owned business. Customers see it as a reliable source for genuinely natural and effective skincare. The brand has cultivated a loyal following that values its commitment to clean ingredients and the personal story behind its creation. Winning a pitch competition with Black Girl Ventures further solidified its credibility and network within the entrepreneurial community. The overall sentiment is that of a brand that cares deeply about its products and the well-being of its customers.

Copy Examples

• •Your wellness journey deserves more than just hype. It deserves the 92 essential minerals found in our wildcrafted Sea Moss Gel. From supporting gut health to promoting glowing skin, this is nature's superfood, made simple. How do you take your moss? #NaykoNaturals #SeaMossBenefits #WellnessRitual
• •Tired of reading ingredient lists you can't pronounce? We were too. That's why we created Nayko Naturals. We offer handcrafted, preservative-free skincare that's rooted in nature. Feel the difference of clean beauty. Shop our collection and get back to basics. #CleanSkincare #HandmadeWithLove
• •Indulge your skin in its purest form. Our Whipped Body Butter is a rich, decadent blend of raw shea butter and nourishing oils, handcrafted in small batches to ensure every jar melts effortlessly into your skin. Free from water and synthetic preservatives, this is long-lasting moisture you can feel good about. It's not just skincare; it's a daily act of self-love.
• •The glow-up is real. ✨ #NaykoNaturals #WhippedBodyButter #NaturalSkincare #SmallBusinessCheck
• •Skincare shouldn't be complicated. At Nayko Naturals, we believe getting back to basics is the best thing you can do for your skin. Our founder started this journey because she was tired of products that promised 'natural' but delivered chemicals. That's why every item we offer is handcrafted with simple, plant-based ingredients you can trust.