Brand Tone

Artisanal & Passionate, Customer-Centric & Appreciative, Elegant & Functional, Ethical & Conscious, Approachable & Helpful

Brand Values

• •Craftsmanship & Quality
• •Ethical Sourcing & Sustainability
• •Customer Satisfaction & Connection
• •Authenticity & Character
• •Support for Small Business & Handmade Artistry

Best Practices

• •Emphasize 'Handcrafted' and 'Artisanal': Use words that convey the human touch, skill, and care involved in making each product (e.g., 'meticulously crafted,' 'artisan-made,' 'hand-finished').
• •Highlight Ethical Choices: Consistently mention the use of ethically sourced, by-product leather and support for local artisans/small businesses. This builds trust and appeals to conscious consumers.
• •Speak with Passion and Warmth: Use language that reflects genuine enthusiasm for the products and appreciation for customers. Phrases like 'we love,' 'we believe,' and direct thanks foster connection.
• •Focus on Elegance, Function, and Personalization: Ensure copy balances the beauty of the products with their practical benefits and the unique aspect of customization.
• •Maintain a Personal and Approachable Voice: Even in product descriptions, let the founder's voice (Nesrine, as seen on Etsy) and the brand's commitment to customer satisfaction shine through. Be responsive and helpful in all communications.

Social Perception

Highly Positive within its Niche, Trusted Brand, Valued for Customization, Seen as Good Value, Appreciation for Ethical Practices

Copy Examples

• •Headline: Crafted by Hand, Cherished for a Lifetime. Body: Discover Naya Paperie: Where premium, ethically sourced leather meets timeless design. Each planner cover is a testament to skilled artistry, made to inspire your days and accompany your journey. Personalize yours today.
• •Headline: Your Story, Beautifully Bound. Body: At Naya Paperie, we believe your plans deserve a home as unique as you are. Our handcrafted leather organizers offer elegance, function, and the personal touch you crave. Let's create your perfect companion.
• •Headline: More Than a Planner Cover – It's a Piece of Art. Body: Experience the Naya Paperie difference. From the rich scent of premium leather to the meticulous stitching, every detail is infused with passion. Support handmade and elevate your planning ritual.
• •Headline: Ethically Sourced. Exquisitely Made. Exclusively Yours. Body: Feel good about the luxury you hold. Naya Paperie uses by-product leather, supporting sustainable practices without compromising on the quality or beauty you expect. Design your custom piece with us.
• •Headline: Join the Naya Paperie Family. Body: See why planner enthusiasts rave about our handcrafted leather goods! Follow us @nayapaperie, share your setups, and connect with a community that values craftsmanship and character. We love making one-of-a-kind creations – just for you.