Brand Tone

Professional, Elegant, and Quality-Focused

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction
• •Craftsmanship
• •Innovation & Growth
• •Ethical Considerations (via Green Village association)

Best Practices

• •Maintain Emphasis on Quality: Every piece of copy, from product descriptions to social media posts, should reinforce the "premium quality" and "superior craftsmanship" aspect of the brand. Use specific fabric benefits.
• •Use Elegant and Respectful Language: Address the audience with a degree of formality and respect, reflecting the sophisticated nature of the products. Avoid overly casual slang unless specifically targeting a younger demographic on platforms like TikTok, where a slightly more relaxed but still tasteful tone can be used.
• •Highlight Tradition with a Modern Touch: While celebrating heritage, ensure the copy feels current and relevant. Showcase how traditional wear fits into a modern lifestyle.
• •Be Descriptive and Informative: Provide clear details about fabric types, care instructions, and suitability for occasions. This builds trust and positions the brand as an expert.
• •Ensure Visual and Textual Consistency: The elegance conveyed in the copy should be matched by high-quality photography and videography across all platforms. The brand's visual identity should align with its textual voice.

Social Perception

Positive Association with Quality, Traditional and Reliable, Fashion-Conscious (for target audience), Emerging Online Presence. Customers generally appear to engage with the brand by inquiring about products and prices on social media platforms, indicating active interest.

Copy Examples

• •Since 1999, Nawaz Fabrics has been synonymous with impeccable quality and timeless style. Discover our new collection of unstitched fabrics, crafted for the discerning gentleman.
• •Experience the luxurious feel of our Premium Boski. Breathable, elegant, and perfect for making a distinguished statement. Shop Nawaz Fabrics today.
• •Elevate your Eid celebrations with Libaas by Nawaz Fabrics. ✨ Intricate embroidery, premium lawn, and designs that speak tradition. #NawazFabrics #EidCollection #MensFashionPK
• •Classic style meets modern comfort. Our latest Wash & Wear collection offers effortless elegance for the contemporary man. Look sharp, feel comfortable. #NawazStyle
• •The art of fine fabric. Each thread in our Jacquard collection tells a story of superior craftsmanship and attention to detail. Invest in enduring quality with Nawaz Fabrics.