Brand Tone

Direct and Enthusiastic, Trendy and In-the-Know, Problem/Solution Oriented, Informal and Approachable

Brand Values

• •Novelty and Trendiness
• •Convenience
• •Practicality/Utility (for many products)
• •Discovery
• •Accessibility

Best Practices

• •Create a Simple Tone of Voice Guide: Even a one-page document outlining key characteristics (e.g., "Enthusiastic, Direct, Trendy, Helpful, Informal") and providing "do/don't" examples for language can ensure consistency across all writers or platforms.
• •Use a "Viral/Trending" Lexicon (Authentically): Incorporate popular slang, phrases, or references that resonate with the target audience for viral products (e.g., "life hack," "game changer," "obsessed," "as seen on TikTok"). However, ensure it feels natural and not forced.
• •Focus on the "Why": Clearly articulate the benefit or the problem the product solves. Viral products often gain traction because they offer a quick, visually appealing solution or a novel experience. The copy should reflect this "aha!" moment.
• •Incorporate Social Proof & Urgency (Subtly): Mentioning that a product is popular, a bestseller, or in limited supply can reinforce its "viral" status and encourage action, aligning with the brand's premise. Phrases like "selling fast," "everyone's loving this," or "TikTok made me buy it" (if applicable) can be effective.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the style of the visuals (videos, images). If the visuals are fast-paced and exciting, the copy should be equally energetic. If they are demonstrative and solution-oriented, the copy should clearly explain the benefits shown.

Social Perception

Intrigue and Curiosity, Value-Seeking, Mixed Expectations, Impulse-Driven

Copy Examples

• •Headline: 🤯 Stop Scrolling, Start Living Smarter! ✨ Our Viral Gadget Solves [Common Problem] in Seconds. Grab Yours Before It's Gone Again!
• •Instagram Caption (for a kitchen gadget): Tired of [Kitchen Task]? 🍳 This Nifty Kitchen Helper is BREAKING the internet for a reason! Get perfectly [Result] every time. Link in bio to see the magic! #ViralKitchen #KitchenHacks #MustHave
• •Product Description Snippet: Why didn't anyone think of this sooner? Our [Product Name] isn't just another cool item; it's your new secret weapon for [Benefit]. Join the thousands who've already upgraded their [Related Activity]! 😉
• •Email Subject Line: 🔥 You SAW it Go Viral – Now MAKE it Yours! (New Arrivals Inside)
• •Facebook Ad Copy: Discover the products everyone's talking about! From genius home solutions to can't-live-without car accessories, ViralHuntz brings you the latest trending finds. 🎉 Shop now and see what the hype is all about! 👉 [Link]