Brand Tone

classic, preppy, friendly, and approachable

Brand Values

• •Quality: Emphasis on high-quality fabrics like Pima cotton and good workmanship.
• •Inclusivity: Committed to providing clothing for women of all body types and sizes, particularly mid-size and plus-size.
• •Timeless Style: Focus on classic, preppy, and nautical-inspired designs that are not trend-driven.
• •Coastal Inspiration: Drawing inspiration from sailing, the sea, and East Coast living.
• •Personal Connection/Authenticity: Founded with a personal story and naming items after friends and family.

Best Practices

• •Embrace Nautical Language (Subtly): Incorporate words and phrases that evoke the sea, sailing, and coastal living (e.g., "nautical," "coastal," "seaside," "breezy," "anchor your style") without overdoing it.
• •Highlight Quality and Comfort: Consistently mention the quality of materials (like Pima cotton) and the comfortable fit of the clothing.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend, using warm, inviting, and inclusive language.
• •Focus on Timelessness over Trends: Emphasize the classic and enduring nature of the designs, appealing to a customer who values lasting style.
• •Visually Align Copy: Ensure that the tone of the copy matches the visuals used on the website and social media – bright, clean, and often featuring coastal or nautical backdrops.

Social Perception

Customers appear to perceive Navy Jane positively, appreciating the quality of the clothing, the nautical aesthetic, and the inclusive sizing. The founder's story adds a layer of relatability and authenticity. The brand is seen as a small business providing a niche style.

Copy Examples

• •Sail into timeless style. Our new collection brings you classic coastal charm, designed to feel as good as it looks. Discover your next wardrobe favorite.
• •Effortless elegance for every adventure. From breezy beach days to cozy evenings, Navy Jane offers quality pieces that celebrate your unique style. P.S. Comfort is always included!
• •Inspired by the coast, designed for you. We believe every woman deserves to feel beautiful and confident. Explore our size-inclusive, nautical-chic apparel and accessories.
• •More than just clothing, it's a feeling. Wrap yourself in the softest Pima cotton and embrace the relaxed sophistication of Navy Jane. Quality you can feel, style you'll love.
• •Your go-to for preppy perfection with a coastal twist. Shop timeless sweaters, chic accessories, and dresses that make everyday feel like a seaside escape.