Brand Tone

Introspective & Reflective, Poetic & Lyrical, Authentic & Honest, Mellow & Soulful, Conscious & Thought-Provoking

Brand Values

• •Vulnerability
• •Authenticity/Truth
• •Introspection & Self-Growth
• •Connection & Empathy
• •Ancestry & Heritage
• •Artistic Integrity & Independence
• •Community

Best Practices

• •Prioritize Honesty & Vulnerability: Let the copy reflect genuine emotions and experiences, mirroring the openness found in Navy Blue's lyrics. Avoid overly polished or corporate language.
• •Embrace Poetic & Evocative Language: Use metaphors, imagery, and a thoughtful cadence in written content. Don't shy away from depth and complexity.
• •Maintain a Calm & Reflective Voice: The tone should generally be mellow and introspective, even when making announcements. Avoid hype language that feels inauthentic to his artistic style.
• •Connect to Core Themes: Regularly weave in references to values like growth, ancestry, truth, and self-reflection, which are central to his music.
• •Speak Directly to the Listener's Inner World: Frame messages in a way that invites personal connection and introspection, acknowledging the therapeutic and relatable quality of his music for his audience.

Social Perception

Respected Lyricist, Relatable & Therapeutic, Authentic Artist, Voice for a Generation/Movement, Multi-talented, Intimate Performer, Private but Open

Copy Examples

• •Album Announcement (Instagram/Twitter): New depths explored. *[Album Title]* arrives [Date]. Stories from the soul, for those who listen. Pre-order/Pre-save at navybluethetruest.com. #NavyBlue #TheTruest #NewMusic
• •Merchandise Post (Website/Instagram): Wear the words. Carry the feeling. Limited run of tees and hoodies, inspired by the journey of *[Album Title]*. Each piece a thread of the story. Shop now at navybluethetruest.com. #NavyBlueMerch #AuthenticWear
• •Tour Promotion (Facebook/Instagram): Sharing space, sharing sound. The *[Tour Name]* tour continues. Bringing these verses to your city. Find solace, find truth. Dates and tickets: navybluethetruest.com/tour. #NavyBlueTour #LiveMusic #Introspection
• •Reflective Social Post (Twitter/Instagram caption): The journey inward often reveals the most universal truths. Each bar, a step. Each song, a reflection. Grateful for those walking this path with me. #NavyBlue #SageElsesser #Reflection #Growth
• •Email Newsletter Snippet (Subject: From the Desk of Navy Blue): Peace. Just wanted to share some thoughts behind the new track, '[Song Title]'. It came from a place of [brief, honest emotion/experience]. Hope it finds you where you are. Listen here: [Link]. More at navybluethetruest.com. – Sage