Brand Tone

Nurturing, Educational, Passionate, Caring, Expert, Trustworthy, Empowering, Accessible, and Approachable

Brand Values

• •Health and Wellness
• •Natural and Organic
• •Effectiveness and Quality
• •Customer Focus and Service
• •Integrity and Transparency
• •Empowerment (especially for women)
• •Cruelty-Free

Best Practices

• •Prioritize Education and Empowerment: Always aim to inform and empower the reader about the benefits of natural ingredients and holistic skin health, rather than just selling a product. Use clear, accessible language that explains the "why" behind the "what."
• •Maintain a Caring and Nurturing Voice: Write as if you are a trusted, knowledgeable friend guiding the reader on their wellness journey. Use empathetic and supportive language, acknowledging their skin concerns and aspirations.
• •Emphasize Natural Purity and Expertise: Consistently highlight the "100% natural," "chemical-free," "organic," and "aromatherapy-based" aspects of the products. Subtly weave in the founder's naturopathic background to reinforce credibility without being overly technical.
• •Focus on Benefits and Transformation: Instead of just listing features, translate them into tangible benefits for the customer – e.g., "achieve a healthy glow," "feel confident in your bare skin," "reduce your daily chemical load." Use testimonials and storytelling where appropriate.
• •Ensure Authenticity and Transparency: Be honest and upfront about what the products can do. Clearly list ingredients and explain their purpose. Avoid hype or exaggerated claims, letting the quality and naturalness of the products speak for themselves. The tone should reflect the handcrafted, boutique nature of the brand.

Social Perception

Positive among users, Trusted Source for Natural Skincare, Boutique and High-Quality, Associated with Healthy Living, Limited Mainstream Awareness

Copy Examples

• •Headline: Rediscover Your Radiance, Naturally. Body: Tired of harsh chemicals and empty promises? At Navon Naturals, we believe in the gentle power of nature to nurture your skin back to its healthy, glowing best. Founded by a naturopath, our handcrafted skincare is your path to authentic beauty. Call to Action: Explore our collections.
• •Headline: Nourish Your Skin, Elevate Your Well-being. Body: What you put on your body matters as much as what you put in it. Navon Naturals offers 100% natural, aromatherapy-based skincare designed to reduce your chemical exposure and enhance your natural vitality. Because healthy skin is a reflection of inner health. Call to Action: Learn Sima's philosophy.
• •Headline: Experience the Confidence of Naturally Healthy Skin. Body: "For the first time in my life, I feel confident to walk outside without makeup." - Efrat L. Join the women who have transformed their skin and boosted their confidence with our effective, lovingly made natural serums and creams. Call to Action: Read more testimonials.
• •Headline: Your Journey to Toxin-Free Beauty Starts Here. Body: Sima Herzfeld Navon, naturopath and founder, invites you to explore a world where skincare is pure, effective, and kind to your body. Our blog offers tips and insights into embracing a healthier, more natural lifestyle, one beautiful step at a time. Call to Action: Visit the Navon News Blog.
• •Headline: Handcrafted with Passion, Backed by Expertise. Body: Each Navon Naturals product is a testament to over 20 years of naturopathic expertise and a deep passion for women's health. We use only the finest natural and organic ingredients, because we believe your skin deserves nothing less. Call to Action: Discover our ingredient promise.