Brand Tone

youthful, trendy, inspirational, and friendly

Brand Values

• •Love
• •Creativity & Trendiness
• •National Production & Talent
• •Femininity & Youthfulness
• •Faith/Spirituality
• •Customer Happiness/Satisfaction
• •Versatility & Exclusivity

Best Practices

• •Embrace 'Love' and Positivity: Consistently weave the brand's core value of 'love' and an uplifting, positive message into all communications. Use warm, encouraging language.
• •Speak Directly to 'NavissiLovers': Foster a sense of community by consistently using the #NavissiLovers hashtag and addressing the audience directly in a friendly, inclusive manner.
• •Highlight Trends with a Unique Twist: Showcase new, trendy items while connecting them back to the brand's values of creativity, national production, or the joy of self-expression.
• •Integrate Inspirational and Faith-Based Messages Authentically: When incorporating messages about faith or purpose, ensure they feel genuine and aligned with the overall positive and loving tone, rather than preachy. Frame 'Jesus' as a 'lifestyle' as they currently do.
• •Maintain Youthful and Energetic Language: Use contemporary language, emojis where appropriate (especially on social media), and an enthusiastic tone to resonate with a young, fashion-conscious audience.

Social Perception

Positive Customer Experiences, Fashion-Forward, Engaged Community, Association with Values, Accessible Fashion

Copy Examples

• •✨ Radiate love in our NEWEST arrivals! ✨ Each piece is designed from the heart, just for you, #NavissiLover! Discover looks that let your unique light shine. Shop now via the link in bio! #Navissi #NewCollection #MadeWithLove #ColombianFashion
• •From dream to reality! ✨ Our latest collection is all about dressing your dreams and expressing your beautiful self. What look are you rocking this week, #NavissiLover? Let us know! 👇 #NavissiStyle #FashionInspo #JesusLovesYou #OOTD
• •Feel the Love, Share the Style! ❤️ Get FREE SHIPPING on all orders over $120,000 COP. It's time to treat yourself to pieces made with passion, right here in Colombia! #NavissiFashion #ShopOnline
• •Unlock your inner fashionista! 🗝️ Our versatile pieces are designed to make you feel confident and fabulous, no matter the occasion. We believe fashion is a way to show the world the amazing person you are! More style inspo on our boards! #NavissiLooks #StyleTips #WearYourStory #CreativeFashion
• •💖 A Little Love Note (and a Sneak Peek!) for our #NavissiLovers! 💖 (Body: Hey Beautiful! We're so grateful to have you in our Navissi family. As a special thank you, here's an exclusive first look at our upcoming 'Purpose' collection, inspired by the amazing journey we're all on. Remember, you are loved! [Link to Sneak Peek])