Brand Tone

Festive, Joyful, Traditional, Inspiring, Warm, and Commercial

Brand Values

• •Celebration of Tradition
• •Joy and Happiness
• •Quality
• •Family and Togetherness
• •Festive Spirit
• •Abundance and Beauty

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Festive, Joyful, Traditional, Inspiring, Warm) and provide examples of "do's and don'ts" for language.
• •Use Festive & Evocative Language: Incorporate words and phrases that evoke the feelings and imagery of Christmas (e.g., "magical," "sparkling," "cherished," "wonder," "joyful," "merry," "enchanting").
• •Focus on Emotion and Storytelling: Connect with the emotional aspects of the holiday season. Tell stories about family, tradition, and the joy of giving and decorating, rather than just listing product features.
• •Maintain Consistency Across All Channels: Ensure the tone is the same on the website, social media posts, email marketing, product descriptions, and customer service interactions.
• •Understand Your Audience: Tailor the festive message to resonate with the Colombian market while retaining the "American Christmas" essence, understanding their specific holiday values and aspirations.

Social Perception

Specialized Retailer, Seasonal Go-To, Dependent on Product Quality and Service, Aspirational Importer

Copy Examples

• •Headline: Bring Home the Magic This Christmas! Body: Discover enchanting ornaments, twinkling lights, and majestic trees at navidad.com.co. Create unforgettable holiday memories with our timeless American Christmas collection. Call to Action: Shop Now & Deck the Halls!
• •Headline: Your Most Cherished Traditions Start Here. Body: From classic wreaths to stunning table centerpieces, find everything you need to continue your beloved Christmas traditions. Quality decorations for a season filled with joy. Call to Action: Explore Our Festive Collections.
• •Headline: Unwrap the Wonder of an American Christmas. Body: Experience the warmth and splendor of a classic Christmas. Our carefully curated selection brings the festive spirit right to your doorstep. Call to Action: Discover Your Festive Favorites.
• •Headline: Let Your Home Sparkle & Shine! Body: Transform your space into a winter wonderland with navidad.com.co. Dazzling lights, unique baubles, and everything you need to make this Christmas truly special. Call to Action: Get Inspired & Shop Decorations.
• •Headline: The Heart of Christmas, Delivered to You. Body: More than just decorations, we deliver the joy, warmth, and spirit of the season. Find your perfect festive pieces and make this Christmas the best one yet. Call to Action: Visit navidad.com.co Today!