Brand Tone

inspirational and community-focused

Brand Values

• •Empowerment
• •Quality
• •Community
• •Authenticity

Best Practices

• •Maintain an inspirational tone: All communications should aim to motivate and empower the audience.
• •Highlight user stories: Share testimonials and real experiences to reinforce authenticity and community.
• •Use a clear and direct call to action: Encourage interaction and participation in the NAVfit community.
• •Emphasize quality and durability: Consistently communicate the value and reliability of the products.
• •Foster a sense of belonging: Use inclusive language and create content that resonates with a diverse audience of fitness enthusiasts.

Social Perception

The public perception of NAVfit is that of a reliable and motivational fitness brand. Customers view NAVfit as a partner in their athletic endeavors, appreciating the quality of the products and the sense of community the brand fosters. The brand's focus on personal stories and user-generated content strengthens this positive perception.

Copy Examples

• •Your goals, our gear. Together, we are unstoppable. #NAVfit
• •From home workouts to the gym, our equipment is designed to accompany you every step of the way. Discover the NAVfit difference.
• •Join the NAVfit community and transform your limits into achievements. What's your next goal?
• •Inspired by real stories, created for real results. NAVfit is more than a brand, it's a movement.
• •Don't just dream it, do it. With NAVfit, you have everything you need to start today.