Brand Tone

friendly, informative, aspirational, approachable, helpful, modern, innovative, professional, accessible, trustworthy, reliable

Brand Values

• •Responsibility
• •Innovation
• •Service
• •Quality
• •Trust

Best Practices

• •Maintain a Unified Voice: All communications, from social media posts to customer service responses, should reflect the brand's friendly, informative, and aspirational tone.
• •Highlight Core Values: Consistently integrate the brand's values of innovation, quality, and responsibility into all marketing materials and product descriptions.
• •Engage with the Community: Continue collaborating with local chefs and influencers to create authentic and relatable content. Encourage user-generated content, such as sharing recipes and experiences with Navar products.
• •Educate and Inform: Provide valuable content that goes beyond product promotion, such as cooking tips, maintenance guides, and energy-saving advice.
• •Be Transparent and Responsive: Address customer inquiries and feedback promptly and transparently across all channels. This reinforces the brand's commitment to service and builds trust.

Social Perception

reputable, innovative, high-quality, modern, reliable, energy-efficient, safe, positive, relatable

Copy Examples

• •Redefine your kitchen experience. With Navar's induction technology, you can cook faster, safer, and more efficiently. Discover the future of cooking today.
• •From a quick breakfast to a gourmet dinner, our MultiCooker is your best ally in the kitchen. What delicious recipe will you create today? #NavarRecipes
• •At Navar, we are committed to quality and your satisfaction. That's why we offer a comprehensive warranty and the best customer service. Cook with confidence, cook with Navar.
• •Inspired by Costa Rican families, our products are designed to make your life easier and more flavorful. Join the Navar family and transform your home.
• •Say goodbye to kitchen accidents. Our induction cooktops are cool to the touch and feature child-lock for total peace of mind. #NavarSafety