Brand Tone

Professional, reliable, and customer-focused

Brand Values

• •Professionalism
• •Reliability
• •Customer Focus
• •Quality

Best Practices

• •Develop a Brand Voice Chart: Create a document that clearly defines your brand's tone (e.g., professional, witty, inspiring), core values (e.g., quality, sustainability, innovation), and vocabulary (words to use and words to avoid). Share this with everyone who creates content.
• •Know Your Audience: Tailor your language to resonate with your target customers. A corporate client requires a different tone than a student or an artist. Create customer personas to guide your copy.
• •Maintain Consistency Across All Channels: Ensure your tone is the same everywhere, from your website's error messages to your social media posts and email newsletters. This builds a cohesive and recognizable brand identity.
• •Focus on Benefits, Not Just Features: Instead of just listing product specifications (a feature), explain how it helps the customer (a benefit). For example, instead of "300 GSM paper," write "Thick, durable cardstock that makes a lasting first impression."
• •Create Templates and Guidelines: For recurring content like social media updates, product descriptions, or customer service emails, develop templates that already incorporate the brand's tone and structure. This saves time and ensures consistency.

Social Perception

Non-existent due to lack of public or customer-generated content.

Copy Examples

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