Brand Tone

friendly, youthful, trendy, enthusiastic, and accessible. Also highly promotional.

Brand Values

• •Affordability/Value for Money
• •Trendiness/Fast Fashion
• •Accessibility
• •Wide Selection
• •European Production (Claimed)

Best Practices

• •Embrace Emojis & Enthusiasm: Consistently use relevant emojis and an upbeat, positive language to convey friendliness and excitement, especially on visual platforms like Instagram and TikTok.
• •Highlight Value Explicitly: Always tie back to the core message of affordability. Use phrases like "at amazing prices," "steal the style," "budget-friendly," or directly mention low price points.
• •Stay Current with Trends (Lingo & Style): Incorporate current fashion slang and popular social media phrases (where appropriate for the platform) to resonate with a young, trend-conscious audience. Keep an eye on what's trending in fashion and on social platforms.
• •Encourage Interaction & Community: Use questions, polls, and calls-to-action that invite engagement (comments, shares, UGC). Respond to comments in a friendly and approachable manner to foster a sense of community.
• •Keep it Simple & Direct: Avoid overly complex language or jargon. The messaging should be clear, easy to understand, and get straight to the point, reflecting the accessible nature of the brand.

Social Perception

Seen by some as a go-to for affordable, trendy fashion. Concerns exist regarding product quality and customer service.

Copy Examples

• •✨DREAMY DRESSES HAVE LANDED! ✨ Float into the new season with our stunning collection, starting from just €15! 😍 Which one is your fave? Drop a comment below! 👇 #NaumyFashion #NewCollection #AffordableStyle #DressObsessed #GetTheLook
• •Serving LOOKS on a budget! 😉 Watch me style 3 killer outfits from Naumy for under €50! 🔥 Can you believe these prices?! 🛍️ #NaumyHaul #BudgetFashion #StyleChallenge #OOTDInspo #TrendyOnABudget
• •Hey Fashion Lovers! 👋 Refresh your wardrobe without breaking the bank! 🤩 Naumy brings you the hottest trends at prices you'll ADORE. Shop online or find your nearest store! 👉 [Link to Website] #Naumy #FashionForLess #StyleSteals #MustHaves
• •🎉 HUGE SALE NOW ON! 🎉 Up to 70% OFF your favorite styles! Don't miss out on grabbing the trendiest pieces at unbelievable prices. Shop Naumy now! 💖 #NaumySale #FashionDeals #LimitedTimeOffer
• •Weekend vibes loading...⏳ Which Naumy look are you rocking? 🤔 [Poll: Casual Chic vs. Glam Night Out] Tap to vote & get inspired! ✨ #NaumyStyle #WeekendOutfit #FashionFun