Brand Tone

Nurturing, Responsible, Informative, Playful & Approachable

Brand Values

• •Animal Welfare & Health
• •Family & Love
• •Quality & Good Breeding Practices
• •Transparency & Support
• •Joy & Companionship

Best Practices

• •Always Emphasize 'Family-Raised' and 'Loved': Every piece of communication should reflect that the puppies are not just products, but living beings raised in a caring home environment.
• •Highlight Responsibility and Health: Consistently mention their NYS license, health testing, ENS, Puppy Culture, and veterinary care to build trust and differentiate from less reputable breeders.
• •Maintain a Warm, Approachable, and Slightly Playful Tone: The 'Naughty Pumpkin' name allows for a friendly and inviting voice. Use endearing terms but always back them up with factual information about their practices.
• •Be Informative and Transparent: Clearly communicate what new owners can expect, what's included with a puppy, and details about the breed. Openness about their process fosters trust.
• •Show, Don't Just Tell, the Joy: Use vivid language and storytelling to convey the happy, well-adjusted nature of their puppies and adult dogs. Share anecdotes and testimonials (if available) that showcase the positive impact their dogs have on families. Images and videos are key here.

Social Perception

A high-quality, responsible, and caring breeder of English Shepherd puppies. Emphasis on the family environment and the health and socialization of their dogs.

Copy Examples

• •Headline: More Than Just Puppies, They're Family. Discover Your Naughty Pumpkin Farm English Shepherd. Body: At Naughty Pumpkin Farm, we pour our hearts into raising intelligent, healthy, and loving English Shepherd companions. From Early Neurological Stimulation to days filled with play and socialization on our New York farm, your future best friend is nurtured with the utmost care from day one. Find a puppy that’s truly part of the family.
• •Social Media Post (with a cute puppy picture): Pumpkin kisses and wagging tails! Our latest litter of English Shepherds is thriving, already showing off their playful personalities and 'teddybear-like' fluff. We believe in raising puppies with love, a focus on neutral temperaments, and the best start in life thanks to Puppy Culture protocols. Ready to welcome a bundle of joy? Learn more about our Naughty Pumpkin Farm family – link in bio! #NaughtyPumpkinFarm #EnglishShepherdPuppies #FamilyRaised #NYBreeder #PuppyLove
• •About Us Snippet: Welcome to Naughty Pumpkin Farm, where 'naughty' means delightfully playful and 'pumpkin' is all heart! We're dedicated NYS Licensed Breeders of exceptional English Shepherds. Our dogs, like the adventurous Rolly and sweet Coco, are cherished members of our family, and their puppies receive the same love and meticulous care until they join yours. We prioritize health, temperament, and providing you with a well-socialized companion for life.
• •Puppy Inquiry Response Snippet: Thank you for your interest in a Naughty Pumpkin Farm puppy! We invest deeply in each puppy's development, from diverse genetics for robust health to early socialization to ensure they grow into confident, loving companions. All our puppies come with their first shots, de-wormings, a health guarantee, and lifelong support from our family to yours. We'd love to tell you more about our current or upcoming litters.
• •Website Banner Text: Naughty Pumpkin Farm: Nurturing the Sweetest, Healthiest English Shepherd Companions in NYS. Your Journey to Unconditional Love Starts Here.