Brand Tone

Provocative, playful, inclusive, confident, and empowering, often utilizing humor and slang.

Brand Values

• •Inclusivity
• •Self-Expression
• •Quality Craftsmanship
• •Community

Best Practices

• •Embrace the Boldness: Don't shy away from provocative and playful language. Use confident and direct wording that reflects the brand's unapologetic identity.
• •Stay Inclusive: Consistently use language that welcomes people of all sizes, genders, and identities. Highlight the "size-inclusive" and "custom-made" aspects of your products in your copy.
• •Use Humor and Slang Appropriately: Incorporate humor and relevant slang to connect with your target audience on a personal level. This will make the brand feel more authentic and relatable.
• •Focus on Empowerment: Frame your products as tools for self-expression and confidence. Your copy should inspire customers to embrace their individuality.
• •Maintain a Consistent Visual Identity: Ensure that your visual content on social media and your website aligns with your brand's edgy and playful tone. Use high-quality images that showcase the craftsmanship of your products.

Social Perception

Within its niche community, Naughty Pawsies is perceived as authentic and aligned with alternative and fetish fashion values. Broader perception is limited but benefits from a growing, albeit sometimes controversial, acceptance of BDSM aesthetics in fashion. The brand name can cause confusion, often mistaken for a pet supply store.

Copy Examples

• •Unleash your inner rebel. Our new collection of handmade chokers is here to make a statement. Bold, beautiful, and unapologetically you. #NaughtyPawsies #HandmadeKink
• •Tug-proof and ready for anything. Our signature slipchains are designed for play and built to last. Who said accessories have to be boring? #AlternativeFashion #KinkyStyle
• •Don't just break the rules, rewrite them. Get 20% off our entire collection of kinky accessories and express yourself for less. #BeNaughty
• •POV: You finally found accessories that match your vibe. Our handmade, size-inclusive gear is made for every body and every fantasy. #KinkCommunity #SizeInclusiveFashion
• •Tired of the mainstream? So are we. Discover Naughty Pawsies, where we create handmade, kinky accessories for those who dare to be different. Join our pack.