Brand Tone

Edgy, motivational, bold, and confident

Brand Values

• •Innovation & Quality
• •Disruption & Standing Out
• •Motivation & Empowerment
• •Transparency
• •Customer Focus
• •Performance & Results

Best Practices

• •Embrace the "Naughty" but Stay Motivational: Use bold, confident language. Don't be afraid to be a little rebellious and challenge the status quo, but always tie it back to empowerment and achieving personal bests. Avoid negativity that isn't framed as overcoming adversity.
• •Highlight Innovation and Quality: Consistently mention the unique, high-quality, and often patented ingredients. Emphasize the science and research behind the formulations to build credibility alongside the edgy branding.
• •Focus on Transformation and Defiance: Craft narratives around overcoming challenges and rewriting one's story. Appeal to the "underdog" or "rebel" spirit that uses determination to succeed.
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action. The copy should feel energetic and drive the reader towards taking the next step in their fitness journey.
• •Maintain Visual and Verbal Synergy: Ensure that the visual elements (graphics, colors, imagery) used alongside the copy match the bold, edgy, and high-energy tone established in the text. The graffiti-style typography and contrasting colors mentioned in their branding development are good examples to maintain.

Social Perception

Customers generally perceive Naughty Boy Lifestyle positively, particularly regarding product efficacy and flavor profiles. The brand is recognized for its unique and bold branding that stands out in the market. They have gained a significant following and are considered one of the "biggest brands to hit the UK supplement scene" in recent years.

Copy Examples

• •Headline: DON'T JUST TRAIN. DOMINATE. Body: Tired of the same old routine? Naughty Boy's MENACE V2 is here to rip up the rulebook. Packed with AI-powered PeptiPump® for mind-muscle connection that hits different. Unleash your potential. #StayNaughty
• •Headline: YOUR PAST DOESN'T DEFINE YOUR GRIND. Body: We get it. Life throws punches. Naughty Boy Lifestyle is for the defiant, the ones who get back up. Fuel your fight with formulas built to break barriers, not your spirit. This is your comeback season.
• •Headline: FLAVOUR THAT SLAPS. PERFORMANCE THAT STACKS. Body: Why settle for bland when you can have explosive? Our new Chocolate Caramellow Whey isn't just a protein shake, it's a reward for champions. 22g of pure power, zero compromise on taste. Taste the victory.
• •Headline: BE THE WARNING. NOT THE EXAMPLE. Body: Stand out from the crowd with Naughty Boy. We’re not about fitting in; we’re about leading the charge. Innovative formulas, transparent ingredients, and the edge you need to redefine your limits. It's a lifestyle.
• •Headline: SICK PUMPS. NAUGHTY RESULTS. Body: Ready for skin-splitting pumps and laser focus without the jitters? Naughty Boy SICKPUMP delivers. Clinically dosed to ensure every session is your best session. Stop wishing, start doing.