Brand Tone

sincere, conscious, and calming

Brand Values

• •Nature-Powered
• •Sustainability & Eco-Consciousness
• •Purity & Honesty
• •Inspiration for Conscious Living
• •Customer-Centricity

Best Practices

• •Lead with Values: Start with the "why." Frame product benefits within the core values of nature, purity, and sustainability. Instead of just saying "it works well," say "it works well because it's powered by nature."
• •Use a Gentle & Calming Vocabulary: Employ words like "gentle," "pure," "conscious," "calm," "harmony," and "simple" to reinforce the brand's serene and sincere tone.
• •Speak Directly and Sincerely: Use "you" and "we" to create a personal connection. Adopt a friendly, advisory tone, as if speaking to a friend, consistent with their promise of being there with "advies en een glimlach."
• •Emphasize the 'Why' Behind Sustainability: Don't just mention that a product is "plastic-free." Explain the positive impact of that choice, for example, "Choose refillable, and join us in reducing waste, one beautiful product at a time."
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the clean, natural, and minimalist aesthetic of the brand's visuals. The words should feel as uncluttered and pure as the images look.

Social Perception

trustworthy and curated retailer for consumers interested in a natural and sustainable lifestyle. It is seen as a source for high-quality, ethical personal care products. The brand's clear stance on sustainability and natural ingredients positions it as a purpose-driven entity rather than just a commercial store. It appeals to a mindful consumer who reads labels and cares about the environmental impact of their purchases.

Copy Examples

• •Meet your new morning ritual. ✨ Pure, energizing, and crafted with the planet in mind. Because your skin deserves the honesty of nature. #Natuzen #NaturalSkincare #SustainableBeauty
• •Care for yourself, care for the planet. Discover products made with pure ingredients and endless love. Naturally effective, consciously delivered.
• •Tired of complicated routines? Let's get back to nature.
• •The simple switch to a sustainable routine. Our natural deodorants are kind to your skin and the Earth. No aluminum, no plastic, no compromise. Shop the collection at natuzen.nl.
• •Each lather is a gentle promise—a blend of nourishing oils and pure botanicals to cleanse your skin without stripping its natural balance. This is the simple, honest clean you've been looking for.