Brand Tone

Caring, trustworthy, knowledgeable, playful, passionate, empathetic, authoritative, modern, and vibrant, aiming to connect with a new generation of pet parents.

Brand Values

• •Love for Pets
• •Quality and Trust
• •Efficacy and Innovation
• •Authenticity and Heritage
• •Community and Education

Best Practices

• •Lead with Love and Empathy: Always frame the product's benefits in the context of the love and bond between pets and their owners. Use language that shows you understand the concerns and joys of being a pet parent.
• •Balance Playfulness with Professionalism: Incorporate clever, pet-related puns and a friendly tone to be relatable, but always back it up with credible information, such as 'vet-formulated,' 'clinically tested,' or 'NASC-certified,' to maintain authority and trust.
• •Highlight the 'Why' Behind the 'What': Don't just list ingredients. Explain the benefit of each key ingredient in simple terms. Connect the 'what' (the product) to the 'why' (a longer, happier, more active life for their pet).
• •Tell the Story: Weave the brand's origin story and values into the copy where appropriate. Reminding customers that the brand was started to save one beloved dog creates a powerful emotional connection.
• •Use a Consistent Lexicon: Regularly use brand-specific terms and taglines like 'pawsitive impact,' 'vet-formulated,' 'A Legacy Born From Love,' and the main tagline, 'How People Love Their Pets,' to reinforce brand identity across all channels.

Social Perception

Reliable and effective brand for pet supplements, perceived as trustworthy due to longevity and 'Made in the USA' label. Recognized for quality, efficacy, and palatability, with a modern and appealing image that attracts a younger customer base. Industry recognition further bolsters its positive reputation.

Copy Examples

• •More happy tail wags, more playful pounces. Our vet-formulated joint supplement is made with love and science to help your best friend move with the ease and comfort they deserve. Because a life full of zoomies is a life well-lived.
• •Thunderstorms, car rides, and new faces can be ruff. Our Quiet Moments® calming chews help your furry friend find their zen. Made with natural ingredients, it's the gentle support they need to stay relaxed and happy, no matter what.
• •Support their health from whisker to tail. Our All-In-One supplement is packed with essential vitamins, minerals, and nutrients for a vibrant coat, healthy digestion, and a strong immune system. It's the daily dose of love they can feel.
• •That 'just got my NaturVet treat' smile! 😄 We live for the moments when proactive wellness and delicious flavor come together. What's your pet's favorite way to enjoy their daily supplement? #NaturVet #HowPeopleLoveTheirPets #PawsitiveHealth
• •Proactive Pet Wellness Starts Here. For over 30 years, we've been crafting trusted, vet-formulated supplements because we believe a healthier pet means a happier life.