Brand Tone

Trustworthy & Knowledgeable, Caring & Empathetic, Friendly & Approachable, Natural & Wholesome, Innovative & Modern

Brand Values

• •Quality & Safety
• •Pet Well-being
• •Natural Solutions
• •Trust & Transparency
• •Innovation
• •Legacy & Experience
• •Customer Connection/Community

Best Practices

• •Lead with Pet Benefit: Always frame product benefits from the perspective of the pet's health, happiness, and comfort. Use language that resonates with a loving pet owner.
• •Reinforce Trust & Quality: Consistently mention veterinarian formulated, natural ingredients, Made in the USA, and quality assurances like cGMP facility where appropriate and concise.
• •Maintain a Caring & Empathetic Voice: Acknowledge the concerns and love pet owners have for their animals. Use warm, positive, and reassuring language. Reflect the How People Love Their Pets ethos.
• •Be Clear & Informative (but not overly clinical): Provide essential information about what the product does and its key ingredients without overwhelming the reader with jargon. Keep it accessible.
• •Incorporate Brand Story & Longevity (Subtly): Weave in the brand’s experience (e.g., over 30 years of trusted care) to build credibility, and connect back to the founder’s passion when relevant.

Social Perception

Trusted Brand, Effective Products, High Quality, Caring Company, Established & Experienced, Accessible

Copy Examples

• •Headline: Happy Joints, Wagging Tails! Body: Give your loyal companion the gift of playful days. NaturVet's veterinarian-formulated joint support is made with natural ingredients right here in the USA, because we believe healthy pets make happy humans. That’s how people love their pets. CTA: Shop Joint Health
• •Headline: Calm & Content, Naturally. Body: Storms? Car rides? Vet visits? NaturVet’s Quiet Moments calming aid, with gentle natural ingredients like Melatonin and L-Tryptophan, helps your furry friend find their Zen. Because a relaxed pet means a relaxed you. CTA: Discover Peaceful Solutions
• •Headline: Shine From the Inside Out! Body: Is your pet’s coat a little dull? Our Skin & Coat supplements are packed with Omegas and natural goodness, veterinarian-formulated to nourish their skin and bring out that radiant shine. Healthy skin, happy pet! CTA: Explore Skin & Coat Care
• •Headline: Gut Feeling? Trust NaturVet. Body: Support your pet’s digestive wellness with NaturVet’s Probiotics & Enzymes. Our award-winning, vet-formulated blend aids nutrient absorption and promotes a healthy gut. For happy tummies and even happier pets! CTA: Boost Digestive Health
• •Headline: For Every Wag, Leap, and Purr. Body: For over 30 years, NaturVet has been dedicated to your pet's well-being with quality, natural supplements made in our US-based, cGMP facility. From playful puppies to cherished seniors, we're here for every stage. That's NaturVet. How People Love Their Pets. CTA: Find Your Pet's Perfect Supplement