Brand Tone

Inspired, Nature-Oriented, and Conscious

Brand Values

• •Quality
• •Customer Satisfaction & Enrichment
• •Social Responsibility
• •Justice
• •Self-Expression & Individuality
• •Connection to Nature

Best Practices

• •Create a Brand Voice Guide: Document the core tone words (e.g., inspired, conscious, free-spirited, expressive, approachable), values, and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Emphasize Storytelling: Weave the brand's story—the sibling founders, the connection to nature, the support for social causes—into product descriptions, social media, and "About Us" pages. This reinforces authenticity and values.
• •Use Nature-Inspired and Evocative Language: Incorporate words and imagery that reflect the natural world (e.g., "wild," "bloom," "whispers," "earthy," "ethereal," "sun-kissed"). Link jewelry pieces to the feelings and concepts the brand associates with nature, like self-discovery and freedom.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy complements the visual style of product photography and social media imagery—both should reflect the nature-inspired, bohemian, and expressive qualities of the brand.
• •Engage Authentically: When interacting with customers online (comments, reviews), maintain the established brand tone—be approachable, caring, and express gratitude, reinforcing the values of customer satisfaction and connection.

Social Perception

Positive Association with "Naturally Beautiful", Appreciation for Unique, Nature-Inspired Designs, Mixed Online Review Profile, Association with E-commerce Savviness

Copy Examples

• •Headline for a new nature-themed collection: "Whispers of the Wild: Adorn Yourself with Nature's Artistry."
• •Social media post about a specific piece: "Let your spirit bloom. Our [Product Name] captures the delicate dance of [Natural Element, e.g., a falling leaf, a wild wave], a reminder of the beauty that surrounds and resides within you. #Naturschoen #JewelryAsAWayOfLife #SelfExpression"
• •About Us snippet for an ad: "More than just jewelry, Naturschoenes is a piece of our heart. Crafted by siblings, inspired by nature's soul, and dedicated to bringing a little more beauty and justice into the world. Discover your story with us."
• •Email subject line for a promotion: "Find Your Freedom: Unique Pieces for Your Authentic Style ✨"
• •Product description closing: "Wear it as a symbol of your journey, your connection to the earth, and the beautiful freedom of being uniquely you. With every purchase, you also help us support [mention type of cause, e.g., local artisans/Bremen cultural projects]."