Brand Tone

Friendly and Approachable, Passionate and Sincere, Informative and Trustworthy, Community-Oriented

Brand Values

• •Sustainability and Closeness to Nature
• •Handmade Quality and Craftsmanship
• •Fairness and Longevity
• •Customer Wellbeing and Happiness
• •Regionality (Implicit)

Best Practices

• •Always Emphasize Core Values: Weave sustainability, handmade quality, fairness, and natural elements into product descriptions, social media posts, and customer interactions. For example, "Lovingly handmade in our Vienna workshop using sustainable [material]..."
• •Use Warm and Inclusive Language: Address customers directly and personally (e.g., "You'll love how...", "Imagine..."). Maintain a friendly, helpful, and slightly informal tone that reflects the "family and friends" ethos.
• •Share the "Handmade with Love" Story: Regularly remind customers of the care and craftsmanship that goes into the products. Behind-the-scenes glimpses (if possible) or stories about the artisans can reinforce this.
• •Be Genuine and Transparent: Authenticity is key. If discussing ingredients or processes, be clear and honest. This builds trust, aligning with the "fairness" value.
• •Encourage and Showcase Community: Highlight customer testimonials and user-generated content (with permission). Respond to comments and messages promptly and with the same warmth, reinforcing the community feel and approachable nature.

Social Perception

Positive customer experiences, appreciation for natural and handmade aspects, seen as a source of thoughtful gifts, trustworthy and authentic.

Copy Examples

• •Headline: Crafted by Hand, Loved by Nature: Discover Your New Favorite Soap. Body: Each bar of our natural soap is a little piece of art, made with love and the finest botanical ingredients. Gentle on your skin, kind to our planet. Bring a touch of nature's magic into your daily routine!
• •Headline: More Than Just Decor: It's a Feeling. Body: Our handmade ceramics aren't just beautiful objects; they're crafted to bring warmth and a sense of calm to your home. Made sustainably and built to last, just like the good things in life.
• •Headline: Unwrap a Little Joy! (And a Surprise!) Body: Looking for that perfect, thoughtful gift? Or a little treat for yourself? At NaturoTheke, every item is packed with care, from our family to yours. Plus, a little extra surprise in every parcel to make you smile!
• •Headline: Why Settle for Ordinary? Embrace the Extraordinary, Naturally. Body: We believe in quality that comes from the heart. From invigorating natural cosmetics to unique, handcrafted home treasures, experience the NaturoTheke difference – where sustainability meets soul.
• •Headline: Join Our Family of Nature Lovers! Body: At NaturoTheke, we're more than just a shop; we're a community built on shared values of sustainability, fairness, and a deep love for nature's goodness. Discover products that make you feel good, inside and out.