Brand Tone

informative, professional, and reassuring

Brand Values

• •Natural & Pure
• •Quality & Efficacy
• •Education & Transparency
• •Well-being & Health
• •Trust & Reliability

Best Practices

• •Prioritize Education Over Hard Selling: Always lead with information that benefits the customer. Frame your products as solutions and tools for a better lifestyle, not just as items for sale.
• •Use a Reassuring and Calm Language: Avoid sensationalist claims and urgent, high-pressure language. Use words like "discover," "balance," "wellness," "natural," and "purity" to maintain a serene and trustworthy tone.
• •Maintain Visual Consistency: Ensure all images and graphics align with the natural, clean aesthetic. Use a consistent color palette and high-quality, professional photography that evokes a sense of nature and well-being.
• •Be a Transparent Expert: When discussing products, especially CBD, be clear, honest, and transparent about what they are and how they work. Share knowledge freely through blog posts and detailed product descriptions to build authority and trust.
• •Engage with Professional Empathy: In all customer interactions, from social media comments to support emails, maintain a professional, helpful, and empathetic tone. Answer questions thoroughly and show that you care about the customer's wellness journey.

Social Perception

trustworthy and specialized brand

Copy Examples

• •Find your calm in the purity of nature. Our full-spectrum CBD oil is crafted to help you reconnect with your center. Discover the power of natural wellness. #NaturalWellness #CBDoil #FindYourCalm
• •Beyond the Basics: 5 Ways Our Lavender Oil Can Elevate Your Daily Routine.
• •It started with a simple belief: nature provides. At Natur-oil.com, we are dedicated to harnessing the purest elements of the earth to bring you high-quality, effective natural oils you can trust for your well-being journey.
• •A gift from nature, delivered to you. This week, enjoy 15% off our entire collection of essential oils and experience the art of natural living. Your path to tranquility starts here.
• •Feeling overwhelmed? You're not alone. Discover how our community is using the natural properties of our CBD oil to restore balance to their busy lives. Learn more and read their stories on our site.