Brand Tone

Trustworthy and Authoritative, Informative and Educational, Caring and Supportive, Natural and Pure, Accessible and Personal

Brand Values

• •Quality
• •Integrity & Honesty
• •Science & Efficacy
• •Natural & Herbal Wisdom
• •Customer Wellbeing & Empowerment
• •Sustainability & Environmental Responsibility
• •Heritage & Innovation

Best Practices

• •Prioritize Trust and Transparency: Always back claims with evidence where possible (e.g., "over 600 quality tests," "50 years of experience"). Be open about ingredient sourcing and the science behind products.
• •Educate, Don't Just Sell: Frame copy around providing valuable health information and solutions, positioning products as tools for achieving wellness goals. Use clear, understandable language, avoiding overly technical jargon unless explaining specific scientific backing.
• •Emphasize Natural Purity and Quality: Consistently use words that evoke nature, purity, and high standards (e.g., "purest ingredients," "Earth's bounty," "rigorously tested," "practitioner quality").
• •Maintain a Supportive and Caring Voice: Write with empathy, acknowledging the customer's desire for better health. Use encouraging and positive language. The "Be More Earth" campaign's call for honesty and humility should guide this.
• •Balance Heritage with Innovation: Highlight the brand's long-standing history and pioneering spirit while also showcasing its commitment to ongoing research and scientific advancements to demonstrate relevance and authority.

Social Perception

Positive Reputation, Trusted Source, Associated with Natural Solutions, Retailer Endorsement, Global Brand with Local Touch

Copy Examples

• •Headline: Purely Potent. Naturally You. Body: For over 50 years, Nature's Sunshine has blended the wisdom of nature with the rigour of science. Our supplements are crafted with the purest ingredients, meticulously tested, so you can trust in the power of Earth to support your wellbeing. Discover the difference quality makes.
• •Headline: Your Health Journey, Supported by Science & Nature. Body: At Nature's Sunshine NZ, we believe in empowering your path to wellness. That’s why our practitioner-quality herbal supplements are backed by dedicated research and a commitment to integrity. Because your health deserves nothing less.
• •Headline: From Earth's Bounty to Your Daily Wellness. Body: We travel the globe to source the finest herbs, ensuring every Nature's Sunshine product is as pure and effective as nature intended. Experience our heritage of natural health innovation, right here in New Zealand.
• •Headline: Quality You Can Feel. Integrity You Can Trust. Body: Nature's Sunshine NZ: A family-led commitment to your wellbeing. We provide science-backed, natural supplements made with obsessively tested ingredients, because we care about bringing you the best of nature's healing power.
• •Headline: Be More Earth. Feel More Alive. Body: Embrace the restorative power of nature with Nature's Sunshine. Our new "Be More Earth" philosophy guides everything we do, from sustainably sourcing the purest ingredients to creating supplements that genuinely support your body's natural balance. It's time to let Earth's magic work for you.