Brand Tone

Expert, Trustworthy, Educational, Professional, Nurturing

Brand Values

• •Tradition & Heritage
• •Purity & Quality
• •Efficacy & Well-being
• •Natural & Regional

Best Practices

• •Lead with Expertise: Always ground your copy in the brand's deep knowledge. Use terms like "traditional methods," "alchemical principles," and "GMP certified" to reinforce authority and trust.
• •Emphasize "Purity" as a Keyword: The concept of "pure" (naturrein) is a core value. Ensure this word, or its synonyms (unadulterated, no artificial additives), appears frequently and consistently across all product descriptions, ads, and communications.
• •Bridge Tradition and Modernity: Tell the story of how ancient wisdom (Paracelsus, TEM) is validated by modern standards (GMP, quality control). This dual approach appeals to those seeking natural remedies and those who value scientific assurance.
• •Use a Nurturing, Confident Tone: Write in a way that is reassuring and supportive, but also confident and direct. The tone should feel like receiving advice from a trusted, knowledgeable expert. Avoid overly aggressive sales language.
• •Leverage Social Proof: Use the stellar customer feedback to your advantage. Incorporate testimonials and star ratings into your copy to build immediate trust with new customers. Phrases like "customer-approved" or "celebrated for its effectiveness" can be very powerful.

Social Perception

Highly positive, perceived as high-quality, effective, reliable, fast, and trustworthy.

Copy Examples

• •In every drop, a promise. Our tinctures are crafted using only 100% pure, natural herbs, following centuries-old alchemical traditions. No additives, no compromises—just the potent essence of nature, delivered to you. Experience the Duschlbaur standard of purity.
• •Since 1917, our family has been dedicated to one thing: your well-being. We combine the timeless wisdom of Traditional European Medicine with modern quality controls to bring you herbal essences you can trust. Discover a heritage of health.
• •Find your balance, naturally. Our Monk's Pepper tincture is a trusted ally for female well-being, helping to harmonize your cycle and ease discomfort from PMS to menopause. Crafted for efficacy, each drop empowers you to navigate every stage of life with greater comfort.
• •Did you know the power of a plant lies in its vital minerals? Our unique Paracelsian method ensures we capture not just the plant's essence, but its mineral salts too. This is what makes our tinctures whole and exceptionally effective. Learn more about our process on the blog.
• •Trust is earned. For over a century, Naturessenzen Duschlbaur has been the trusted choice for pure herbal tinctures in the heart of Austria. With hundreds of five-star reviews, our commitment to quality isn't just a claim—it's a guarantee, validated by our community.