Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Authentic, Personal, Descriptive, Evocative, Trustworthy, Quality-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion
• •Handmade/Artisanal
• •Sensory Experience/Well-being
• •Ethical Considerations

Best Practices

• •Always remember the core reason Nature's Scent started – the passion for fragrance and creating a welcoming home environment. Let this passion shine through in your wording.
• •Use warm, approachable language (like talking to a friend who loves home scents) but also confidently highlight the quality, scent profiles, and benefits of your products (showing your expertise).
• •Since fragrance is the core product, use vivid, descriptive words that appeal to the senses (smell, sight, touch – e.g., "creamy vanilla," "sparkling citrus," "velvety petals," "warm glow").
• •Subtly weave in reminders that these are crafted products from a passionate, family-run business. This builds connection and resonates with customers who value supporting smaller enterprises.
• •Whether it's a website product description, an Instagram caption, or a TikTok video, the underlying friendly, passionate, and quality-focused tone should remain consistent. Create a simple style guide if needed to remind anyone writing copy of these key tonal elements.

Social Perception

Positive, Reliable, Aesthetic Appeal, Community-Oriented, Support for Small Business

Copy Examples

• •✨ Get ready to fall in LOVE! ✨ Our NEW 'Cozy Cashmere & Vanilla Bean' wax melts are here to wrap your home in a warm, luxurious hug. Think soft blankets, gentle whispers, and the sweetest, dreamiest scent. Hand-poured with passion, just for you! Tap to shop and transform your space. #NatureScentUK #NewScent #CozyVibes #LuxuryWaxMelts #HandmadeWithLove
• •Tired of scents that fade too fast? 😥 At Nature's Scent, we believe your home deserves long-lasting, beautiful fragrance! Our highly scented wax melts and candles are lovingly crafted by our small family team to fill every room with joy. Discover your new favourite aroma today! Shop Now & Get 10% Off Your First Order! 👉 [Link to website]
• •Step into a blooming English garden with our 'Wild Rose & Peony' Luxury Candle. 🌹 Imagine delicate rose petals and lush peony blossoms dancing in a gentle breeze. This elegant fragrance is hand-poured using vegan-friendly soy wax, ensuring a clean, long-lasting burn that will infuse your home with pure floral bliss. Perfect for creating a serene and romantic atmosphere. Light it up and let nature's beauty unfold.
• •Packing up another box of scented happiness! 💖 Each order is made with so much love and care, from our family to yours. What scents are you loving right now? Let us know in the comments! 👇 #NaturesScentUK #SmallBusiness #PackingOrders #WaxMeltAddict #HomeFragrance
• •Hey [Customer Name], ever wondered which scent our customers can't get enough of? Our 'Lemon Sherbet' wax melts are a consistent crowd-pleaser! 🍋✨ It's that perfect zesty, sweet, and uplifting aroma that brightens any day. As a small family business, it means the world to us when you love our creations. Why not treat yourself (or a friend!) to this burst of sunshine? [Link to Lemon Sherbet product]