Brand Tone

Passionate, knowledgeable, and supportive.

Brand Values

• •Natural and High-Quality Ingredients
• •Animal Health and Wellbeing
• •Family-Run and British-Based
• •Customer Satisfaction and Support
• •Innovation from Passion

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. Remind B2B clients that they are partnering with a company born from genuine passion and a desire for higher quality, not just a faceless manufacturer.
• •Balance Passion with Professionalism: While the family-run, passion-led narrative is powerful, it must be supported by professional, clear information about ingredients, nutritional analysis, and the benefits for the end-consumer.
• •Speak the Language of Partnership: Use collaborative and supportive language. Words like "partner," "grow together," "your customers," and "we can help" reinforce the B2B relationship and show that Natures Grub is invested in its retailers' success.
• •Translate Features into Retailer Benefits: Don't just say a product is "100% natural." Explain what that means for the retailer: "Offer your customers a 100% natural product that meets growing consumer demand for clean-label pet food."
• •Maintain the "Natural & British" Identity: Consistently weave in keywords like "natural," "botanical," "family-run," and "Made in the UK." This combination is a powerful differentiator that builds trust and appeals to key market trends.

Social Perception

Overwhelmingly positive, characterized by high-quality products, effective and reliable offerings, excellent service, good value, and strong trust from retailers.

Copy Examples

• •Email: Subject: Partner with Passion: Stock Natures Grub for Healthier Pets & Happier Customers. Body: At Natures Grub, we started as animal lovers, not just a business. We saw a need for better, more natural feed and decided to make it ourselves. Today, our family-run, UK-based company helps retailers like you offer top-quality, natural nutrition for everything from poultry to pugs. Let's grow together. Explore our wholesale catalogue.
• •Trade Website Banner: Headline: From Our Family to Your Shelves. Sub-headline: Supplying the natural, botanical-rich pet food your customers are searching for. Quality, passion, and partnership in every bag. Register for a trade account today.
• •Product Description: Product: Supernature Super Boost Supplement. Copy: Give the dogs in your customers' lives a daily wellness advantage with Natures Grub Supernature Super Boost. This 100% natural, veterinary-approved supplement is a powerhouse of herbs and botanicals. We’ve blended ingredients like marshmallow root and spirulina to support digestion and immunity, providing a real nutrient boost to any meal. It’s the perfect, plant-based upsell for the health-conscious pet owner.
• •LinkedIn Post: What drives your business? For us, it's a passion for animal wellbeing that started in 2009 and now fills our manufacturing site in Norfolk. We're proud to support UK pet businesses with natural feeds and treats that truly make a difference. #NaturesGrubTrade #UKManufacturing #PetSupplies #NaturalPetFood #FamilyBusiness
• •Trade Show Flier: Headline: More Than a Supplier. We're Your Natural Pet Food Partner. Tagline: From private label production to a diverse range of our own beloved brands, discover how Natures Grub can help your business thrive.