Brand Tone

Informative & Educational, Confident & Assuring, Eco-conscious & Responsible, Practical & Solution-Oriented, Approachable & Customer-Focused

Brand Values

• •Sustainability
• •Innovation
• •Quality & Durability
• •American Made & Community Support
• •Customer Satisfaction
• •Environmental Responsibility

Best Practices

• •Prioritize "Sustainable" and "Eco-Friendly": Ensure these keywords and related concepts (e.g., "renewable resources," "wheat straw byproduct," "reduced waste") are central to product descriptions, social media posts, and all marketing materials.
• •Emphasize Durability & Low Maintenance Benefits: Consistently highlight how the products solve common pain points associated with traditional wood (no rotting, splinters, cracking, no need for frequent painting/staining).
• •Maintain a Confident and Informative Voice: Back up claims with facts about the material composition, its benefits, and its American-made origins. Educate the consumer on why this is a better choice.
• •Showcase Real-World Applications & Testimonials: Use images and stories from satisfied customers (especially contractors or those in challenging climates, where applicable) to build trust and demonstrate product performance. Address concerns transparently when possible.
• •Keep Language Clear, Practical, and Benefit-Driven: Focus on how the product features translate into tangible benefits for the customer (e.g., "saves you time and money," "enhances your outdoor living," "contributes to a healthier planet").

Social Perception

Positive Perception: Customers who value eco-friendliness, low maintenance, and the aesthetic of wood without the upkeep are drawn to the brand. Contractors appreciate the material's workability and suitability for certain climates. The availability in major retail stores suggests a degree of trust and acceptance in the market. Concerns/Mixed Perception: Some customers have raised concerns about the product's thinness, perceived durability in extreme conditions (like intense heat leading to warping or cracking), and occasional issues with shipping damage or customer service. The "hollow" nature of some boards is a point of contention, though the company defends it as a design choice for ease of handling and installation.

Copy Examples

• •Build a Greener Future, One Fence at a Time. Introducing Nature's Composites: beautiful, durable fencing made from reclaimed wheat straw. Enjoy the timeless look of wood without the constant upkeep. Our American-made, eco-friendly composites resist rot, splinters, and pests. Choose sustainability that lasts.
• •Less Work, More Yard. The Low-Maintenance Revolution is Here. Tired of staining, sealing, and repairing your fence? Nature's Composites offers a smarter solution. Our innovative wheat-based material provides lasting beauty and strength, weathering the seasons with minimal effort from you. Spend your weekends enjoying your outdoor space, not working on it.
• •The Beauty of Nature, Engineered for Life. Get the rich look and feel of real wood with the superior durability of Nature's Composites. Made in the USA from annually renewable wheat straw, our fencing is an investment in sustainable style. Stronger, lighter, and better for the planet.
• •Sustainable Fencing That Stands the Test of Time (And Weather). Don't compromise between eco-friendliness and performance. Nature's Composites delivers both. Our innovative formula, utilizing agricultural byproducts, creates fences that won't splinter, rot, or crack like traditional wood. Invest in a beautiful, responsible boundary for your property.
• •Join the Movement: American-Made, Farmer-Supported, Earth-Friendly Fencing. Nature's Composites is proud to support local US farmers by transforming wheat straw into stunning, long-lasting outdoor solutions. Choose a fence that not only enhances your home but also contributes to a more sustainable future.