Brand Tone

approachable, youthful, community-focused, casual, slightly irreverent, modern, creative, inclusive, playful

Brand Values

• •Sustainability
• •Community and Collaboration
• •Accessibility
• •Authenticity and Craftsmanship

Best Practices

• •Keep it Human: Use "we" and "us." Tell stories about the founders, the winemakers, and the community. Avoid corporate jargon and speak like you're talking to a friend.
• •Focus on Feeling, Not Just Flavor: Instead of just listing complex tasting notes, describe the experience. Is the wine "sunshine in a bottle," "perfect for a picnic," or "like a hug from the inside"? Connect the product to a mood or occasion.
• •Be Playful and Confident: Use fun, memorable names for wines. Don't be afraid of casual language ("damn tasty," "good stuff"). This builds an approachable and confident brand personality that stands out from traditional wineries.
• •Highlight Your Values in Every Message: Every piece of copy is an opportunity to reinforce what you stand for. Mention "sustainability," "collaboration," "small-batch," "natural," and "community" frequently and authentically in product descriptions, posts, and stories.
• •Maintain Visual and Verbal Synergy: Ensure the fun, youthful, and modern tone of the copy is reflected in the visual branding (labels, photography, social media aesthetic). The words and images should tell the same story of an accessible, community-focused brand.

Social Perception

cool, modern, and trustworthy purveyor of natural wines; an integral part of Berlin's contemporary culture, bridging the gap between urban energy and rural vineyards; passionate enthusiasts making the natural wine scene more exciting and approachable; culturally savvy and community-oriented.

Copy Examples

• •Berlin's natural wine collective. We partner with Germany's best independent winemakers to bottle the good stuff. Fun, affordable, and always natural. This is Nature's Calling.
• •Say hello to 'Sunset Bubbles.' We teamed up with the amazing Mira Wolf for this one-of-a-kind Pet Nat. Think wild strawberries, a hint of rhubarb, and pure, unfiltered joy. No additives, no fuss. Just the vineyard in a bottle. Link in bio to grab one before it's gone!
• •Our 'DAMN TASTY ORANGE!' is exactly what it sounds like. A skin-contact Riesling that’s bold, aromatic, and ridiculously drinkable. It's got notes of apricot and black tea with a zesty finish that will have you reaching for a second glass. Made with nothing but grapes and love. Perfect for Tuesday nights and weekend celebrations alike.
• •We're pouring this Saturday! Come find us at the 'A Matter of Things' art show. We'll have our new Rosé on hand to sip while you soak in some amazing local art. Good vibes and great wine guaranteed. See you there!
• •Nature's Calling started with three friends, a shared love for honest wine, and a desire to shake things up. We believe natural wine shouldn't be a secret or a splurge. It's about community, celebrating the craft of small-scale producers, and enjoying a damn good drink. We travel the vineyards so you can enjoy the adventure, one glass at a time.