Brand Tone

Friendly, wholesome, informative, and approachable. Passionate & Authentic

Brand Values

• •Health & Wellbeing
• •Quality & Freshness
• •Support Local & Community Focus
• •Sustainability
• •Transparency

Best Practices

• •Always Prioritize "Wholesome & Friendly": Whether it's a product description, social media update, or customer service email, ensure the language feels warm, inviting, and genuine. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize "Local" and "Fresh": Consistently highlight the New Zealand origin of products where applicable and the freshness aspect. This reinforces key brand values and appeals to customers looking for quality and to support local.
• •Be Informative and Helpful, Not Just Salesy: Provide value beyond just selling. Share recipes, health tips, storage advice, or information about your suppliers. This builds trust and positions the brand as a knowledgeable resource.
• •Use "You" and "We" to Build Connection: Address the customer directly ("You'll love the taste...") and use "we" to create a sense of a passionate team behind the brand ("We're excited to bring you..."). This makes the communication more personal.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual branding. If the images are bright, natural, and appealing, the copy should evoke similar feelings of freshness, health, and positivity. Consistency across all platforms is key.

Social Perception

Positive. Trusted Source. Community-Oriented. Health-Conscious Choice. Helpful & Responsive.

Copy Examples

• •☀️ Good morning, food lovers! Just in: a fresh batch of sunshine in the form of these incredible, locally-grown organic oranges from [Farm Name]! 🍊 Bursting with flavour and packed with Vitamin C, they're the perfect way to brighten your day. Grab yours before they're gone! 👉 Link in bio. #NaturesBasketNZ #OrganicOranges #SupportLocalNZ #FreshProduce #HealthyEating
• •Tired of the same old meals? 🤔 Let us inspire your kitchen! Our [Seasonal] Veggie Box is brimming with the freshest, locally-sourced goodness New Zealand has to offer. 🥦🥕🥔 From farm to your table, packed with love and nutrients. Eating healthy has never been easier (or tastier!). Order yours today and rediscover the joy of cooking with real food. ✨ [Link to website] #FarmFresh #NZProduce #EatLocal #HealthyHabits #NaturesBasketGoodness
• •Hello [Customer Name], wondering what to do with that beautiful butternut squash from your recent order? We've got a deliciously simple recipe for a warming Roasted Butternut Squash Soup that your whole family will love. It's pure comfort in a bowl! Click here for the recipe and a few tips to make it extra special: [Link to blog/recipe]. Happy cooking! The Team at Nature's Basket NZ.
• •Hack your snack! 🥑✨ Keep your avos fresher for longer with this simple trick! #avocadohack #kitchentips #naturesbasketnz #eatwell #nztiktok (Video would show the tip).
• •Nourishing Our Community, Naturally. At Nature's Basket NZ, we're passionate about bringing you the freshest local and organic foods, straight from New Zealand's caring hands to your wholesome home. Taste the difference real food makes.