Brand Tone

warm, inviting, authentic, and connected to nature. It's also passionate and personal, reflecting the founder's story and love for tea and the mountains.

Brand Values

• •Quality & Natural Ingredients: Emphasis on organic, hand-blended teas using fine, curated ingredients.
• •Tradition & Heritage: Honouring the history of tea houses in the Canadian Rockies and Jolene's personal connection to tea from her childhood.
• •Connection to Nature & Place: Deeply inspired by the majestic beauty of Banff National Park and the surrounding mountains.
• •Well-being & Mindfulness: Promoting tea as a means to uplift the spirit, find tranquility, and enhance mindful moments.
• •Community & Connection: Fostering a sense of connection with people and the land through the simple ceremony of tea.
• •Sustainability: Commitment to eco-friendly practices like compostable packaging and a refill program.
• •Woman-Owned & Locally Operated: Pride in being a local, woman-owned business with deep roots in the Banff community.

Best Practices

• •Embrace Storytelling: Consistently weave in the founder's personal connection to tea and the mountains, and the history of tea in the Rockies. This adds authenticity and emotional depth.
• •Use Nature-Inspired Language: Incorporate evocative descriptions of the Banff landscape, natural ingredients, and the feelings they inspire (e.g., "alpine peacefulness," "wild mountain strawberries").
• •Maintain a Warm and Inviting Voice: Address customers in a friendly, approachable, and personal manner, making them feel like part of the Jolene's Tea House community.
• •Highlight Quality and Craftsmanship: Emphasize the organic nature of the ingredients, the hand-blended process, and the care taken in creating each tea.
• •Visually Align: Ensure all imagery and visual content on the website and social media reflect the brand's values of nature, warmth, and authenticity.

Social Perception

Jolene's Tea House is perceived very positively by customers and the public. It's seen as a purveyor of high-quality, delicious teas. The brand's connection to Banff, its charming physical location, and its commitment to organic and natural ingredients resonate well with consumers. Customers appreciate the personal story behind the brand and the passion that Jolene Brewster brings to her craft. There's a strong sense of loyalty and a desire to support a local, authentic business. The brand evokes feelings of comfort, warmth, and a connection to the natural beauty of the Canadian Rockies.

Copy Examples

• •Escape to the Rockies with every sip. Our hand-blended organic teas capture the wild beauty and serene spirit of Banff. #JolenesTeaHouse #MountainInspired
• •More than just tea, it's a tradition. Jolene's Tea House: crafting moments of warmth and connection, one cup at a time. Discover your new favorite blend. #OrganicTea #BanffTradition
• •Fuel your adventures, soothe your soul. From energizing breakfast blends to calming evening infusions, find the perfect organic tea to accompany your journey. #JolenesTea #WellnessInACup
• •Taste the heart of Banff. Each Jolene's tea is a story of passion, pure ingredients, and the majestic Rockies. Woman-owned and hand-blended with love. #SupportLocalBanff #ArtisanTea
• •Sustainably sourced, soulfully sipped. Our commitment to organic ingredients and eco-friendly packaging means you can enjoy the finest teas while caring for the planet that inspires them. #SustainableSips #JolenesTeaHouse