Brand Tone

Positive and Encouraging, Informative yet Accessible, Trustworthy and Authentic, Aspirational but Relatable, Community-Oriented

Brand Values

• •Quality and Purity
• •Natural Wellness
• •Customer Efficacy and Satisfaction
• •Transparency (implied)
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., positive, informative, authentic), including examples of do's and don'ts. Share this with anyone creating content for the brand.
• •Focus on Benefits, Not Just Features: While it's important to mention "100% Pure Fish Collagen," always tie it back to the tangible benefits for the customer (e.g., "firmer skin," "stronger nails," "joint comfort"). Speak to their aspirations and needs.
• •Use Customer Language: Pay attention to how your customers talk about your product and their results in reviews and testimonials. Incorporate their language naturally into your copy to make it more relatable and authentic.
• •Maintain Positivity and Offer Solutions: Frame your messaging around positive outcomes and how your product helps solve a problem or achieve a desire. Even when addressing concerns, maintain an encouraging and supportive tone.
• •Be Consistent Across All Channels: While the style might adapt slightly for different platforms (e.g., TikTok vs. a formal blog post), the core brand tone (positive, trustworthy, encouraging) should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

Positive View (Primarily among users), Trusted Local Brand (within Cambodia), Aspirational Health Product, Skepticism (Potential), Associated with Japanese Quality

Copy Examples

• •Facebook/Instagram Post (Encouraging & Informative): Ready to glow from the inside out? ✨ NatureAid’s 100% Pure Fish Collagen from Japan nourishes your skin, hair, and nails naturally. Start your journey to a more radiant you today! #NatureAidCambodia #CollagenGlow #PureWellness
• •Website Banner (Trustworthy & Aspirational): Unlock Your Natural Radiance. Experience the Power of NatureAid Collagen. Sourced from Japan for Visible Results You Can Trust.
• •TikTok Video Caption (Energetic & Relatable): My morning routine just got a major upgrade! 🤩 A scoop of NatureAid Collagen and I'm ready to take on the day with energy and glowing skin! Try it and see the difference! #CollagenBoost #HealthyHabits #NatureAid
• •Email Subject Line (Positive & Benefit-Driven): Reveal Your Best Skin Yet with NatureAid Collagen! (Body snippet: Imagine healthier hair, stronger nails, and a youthful glow. It’s possible with the natural power of NatureAid’s pure collagen peptides…)
• •Promotional Ad Copy (Direct & Encouraging): Invest in your natural beauty. For a limited time, get 15% off your first order of NatureAid Collagen and discover the secret to lasting vitality. Feel the NatureAid difference!